Stories like this one seem too good to be true but this case study comes straight from Kunwar Sood at Vari who tells us exactly why he believes SMS is an integral marketing tool for his business.
The Objective
- To promote Father’s Day lunch offer
- To increase reservations for Father’s Day
The Plan
Vari is a popular North Indian restaurant and bar in Newington, Kent with a very proactive marketing strategy. Kunwar understands the importance of marketing in order to grow his client base, but running a restaurant keeps him very busy.
“I was looking for a platform which would enable me to send a simple message to my customers instantly, FireText was the perfect solution.”
Kunwar wanted to get a simple message out to all of his subscribers in an instant, with the aim of getting a quick response and to increase bookings for that weekend.
The message was simple and contained all relevant information, including the offer and price as well as contact details and a link to website. Kunwar sees the importance of giving customers an opt-out which is another reason why he chose SMS.
The Message
“Father’s Day lunch on Sunday, 6 courses £20 per person. Under 10s Half Price. Call to book, 01795 842540 visit www.vari.co.uk Text STOP to 82228”
The Results
Kunwar sent the message out at 11:20am on the Thursday before Father’s Day.
By 1:30pm, 90 of the 100 seats in his restaurant were booked.
Not only did the message produce instant results, but of the 2505 contacts it was sent it to, just 9 chose to opt out of future offers.
“The response from our SMS campaigns have, without doubt, increased business. When teamed with the outstanding service I have received from the start, I cannot recommend FireText enough.”
If you need some inspiration on how to use SMS for your restaurant click here.