160 Characters – is it Really Enough?

Posted by on June 24th, 2013

The beauty of SMS is that it’s short and sweet. This can be perceived as a nightmare for marketers who often have a lot to say, but it doesn’t have to be. When done properly a text marketing campaign can generate leads (i.e. money!) and more importantly lots of happy customers.

Inside FireText HQ

Posted by on June 1st, 2013

We’ve had a busy few days at FireText HQ; preparing the brand new office for SMS magic to happen. Here’s a sneaky peek inside.

Don’t Worry About Opt-Outs.

Posted by on April 24th, 2013

So you’ve spent months collecting those valuable mobile numbers ready for your SMS campaign to begin, you send your first message, sit back and then you receive ‘STOP’ – aarrgghh!

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