Using SMS for Customer Service

Posted by on August 14th, 2013

Communication is the key to providing excellent customer service, what you say is important but so is the way it is communicated to the customer. Have you explored using SMS for your business?

Top Tips on Using SMS to Boost Event Attendance

Posted by on July 23rd, 2013

Whether you’re organising a dinner party for 4, or a festival for 40,000, the biggest worry is still the same – will anyone turn up? If only there was a way of reaching all of your attendees at the click of a button to make special announcements, update with any schedule changes or even improve […]

Myths of SMS Marketing

Posted by on July 9th, 2013

SMS marketing is a strategy that many businesses are starting to wonder how they lived without. Working with text messages every day, I am always coming across different ways they can be used to help businesses. However, there are a few common myths I come across surrounding SMS marketing which I want to clear up.

160 Characters – is it Really Enough?

Posted by on June 24th, 2013

The beauty of SMS is that it’s short and sweet. This can be perceived as a nightmare for marketers who often have a lot to say, but it doesn’t have to be. When done properly a text marketing campaign can generate leads (i.e. money!) and more importantly lots of happy customers.

Don’t Worry About Opt-Outs.

Posted by on April 24th, 2013

So you’ve spent months collecting those valuable mobile numbers ready for your SMS campaign to begin, you send your first message, sit back and then you receive ‘STOP’ – aarrgghh!

SMS Marketing: Buyer’s guide

Posted by on July 17th, 2012

SMS marketing can be incredibly effective. But there’s more to it than just sending texts — from handling responses to personalising messages. So how do you choose the right SMS provider? FireText’s Dan Parker offers some valuable advice.

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