{"version":"1.0","provider_name":"SMS Marketing Blog","provider_url":"https:\/\/www.firetext.co.uk\/blog","author_name":"Dan Parker","author_url":"https:\/\/www.firetext.co.uk\/blog\/author\/d-parker\/","title":"SMS Marketing: Buyer's guide - SMS Marketing Blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"wxGMIUocvB\"><a href=\"https:\/\/www.firetext.co.uk\/blog\/sms-marketing-buyers-guide\/\">SMS Marketing: Buyer&#8217;s guide<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.firetext.co.uk\/blog\/sms-marketing-buyers-guide\/embed\/#?secret=wxGMIUocvB\" width=\"600\" height=\"338\" title=\"&#8220;SMS Marketing: Buyer&#8217;s guide&#8221; &#8212; SMS Marketing Blog\" data-secret=\"wxGMIUocvB\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.firetext.co.uk\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2012\/07\/guesswho.jpeg","thumbnail_width":259,"thumbnail_height":194,"description":"SMS marketing can be incredibly effective. But there\u2019s more to it than just sending texts \u2014 from handling responses to personalising messages. So how do you choose the right SMS provider? FireText&#8217;s Dan Parker&nbsp;offers some valuable advice."}