{"id":1076,"date":"2014-11-26T12:32:58","date_gmt":"2014-11-26T12:32:58","guid":{"rendered":"http:\/\/www.firetext.co.uk\/blog\/?p=1076"},"modified":"2023-02-10T15:46:07","modified_gmt":"2023-02-10T15:46:07","slug":"join-up-your-email-and-sms-marketing-for-effective-communication","status":"publish","type":"post","link":"https:\/\/www.firetext.co.uk\/blog\/join-up-your-email-and-sms-marketing-for-effective-communication\/","title":{"rendered":"Join Up Your Email and SMS Marketing for Effective Communication"},"content":{"rendered":"<p>If you want to successfully market your business, you\u2019ll have a whole range of tools to help you communicate with customers effectively. Using a single communication method for every broadcast can limit you and means your message might not always get through; to get the best results it\u2019s all about making your communication channels work together.<\/p>\n<p><!--more--><\/p>\n<p>If you place an advert in a newspaper or distribute a flyer, how do you know how well it has done? You\u2019re left with only brand awareness to measure ROI, whereas if you place an <a href=\"https:\/\/www.firetext.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">SMS<\/a> call to action on that newspaper advert you could see that you had x number of people requesting further information as a direct result because of the keyword used in the advert. Different keywords could be used for different mediums, acting as a unique identifier per medium allowing you to identify the most effective campaigns and stream line future campaigns.<\/p>\n<p>For short, sharp, time-bound campaigns that must be read instantly, SMS is the perfect tool.<\/p>\n<p>Along with our friends over at <a href=\"https:\/\/www.constantcontact.com\/uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Constant Contact<\/a>, we&#8217;re here to help you join up your communications to get the most out of your marketing.<\/p>\n<p>Take Happy Feet for example, they send beautifully designed emails to their subscribers every month to keep them informed of new products, collections and to drive traffic to their website:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/11\/happyfeetemail.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1078 size-large\" src=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/11\/happyfeetemail-644x1024.png\" alt=\"happyfeetemail\" width=\"640\" height=\"1018\" srcset=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/11\/happyfeetemail-644x1024.png 644w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/11\/happyfeetemail-189x300.png 189w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/11\/happyfeetemail.png 1020w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>When they are holding an exclusive sale on their shoes and need to get the message out quick, they can send a perfectly timed SMS message to all of their subscribers, delivered instantly to their pockets.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/11\/happyfeettext.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1079 size-large\" src=\"https:\/\/firetext.wpengine.com\/wp-content\/uploads\/2014\/11\/happyfeettext-590x1024.jpg\" alt=\"happyfeettext\" width=\"590\" height=\"1024\" srcset=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/11\/happyfeettext-590x1024.jpg 590w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/11\/happyfeettext-173x300.jpg 173w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/11\/happyfeettext.jpg 777w\" sizes=\"auto, (max-width: 590px) 100vw, 590px\" \/><\/a><\/p>\n<p><span style=\"line-height: 1.714285714; font-size: 1rem;\">To keep in regular contact with your customers, email marketing is ideal. Whether you want to share your latest blog post, give some useful advice or promote your latest offer, a newsletter will help you keep your audience up to date.<\/span><\/p>\n<p>When SMS and email are combined as part of a wider communication strategy they complement each other ensuring effective communication at all times between you and your customers.<\/p>\n<p>Want to learn more about our integration with Constant Contact? Give us a call!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to successfully market your business, you\u2019ll have a whole range of tools to help you communicate with customers effectively. Using a single communication method for every broadcast can limit you and means your message might not always get through; to get the best results it\u2019s all about making your communication channels work [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sms-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Join up your email and SMS marketing for effective communication<\/title>\n<meta name=\"description\" content=\"Successful businesses make their communication channels work together, FireText take a look at joining up email and SMS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.firetext.co.uk\/blog\/join-up-your-email-and-sms-marketing-for-effective-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Join up your email and SMS marketing for effective communication\" \/>\n<meta property=\"og:description\" content=\"Successful businesses make their communication channels work together, FireText take a look at joining up email and SMS.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.firetext.co.uk\/blog\/join-up-your-email-and-sms-marketing-for-effective-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"SMS Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/firetext.co.uk\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-26T12:32:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-10T15:46:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/11\/envelope.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Holly Barber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@firetext_uk\" \/>\n<meta name=\"twitter:site\" content=\"@firetext_uk\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Holly Barber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/join-up-your-email-and-sms-marketing-for-effective-communication\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/join-up-your-email-and-sms-marketing-for-effective-communication\/\"},\"author\":{\"name\":\"Holly Barber\",\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/#\/schema\/person\/fbd04606e14fca821589bba7405e5d61\"},\"headline\":\"Join Up Your Email and SMS Marketing for Effective Communication\",\"datePublished\":\"2014-11-26T12:32:58+00:00\",\"dateModified\":\"2023-02-10T15:46:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/join-up-your-email-and-sms-marketing-for-effective-communication\/\"},\"wordCount\":354,\"publisher\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/join-up-your-email-and-sms-marketing-for-effective-communication\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/11\/envelope.jpg\",\"articleSection\":[\"SMS Tips &amp; Tricks\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/join-up-your-email-and-sms-marketing-for-effective-communication\/\",\"url\":\"https:\/\/www.firetext.co.uk\/blog\/join-up-your-email-and-sms-marketing-for-effective-communication\/\",\"name\":\"Join up your email and SMS marketing for effective communication\",\"isPartOf\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/join-up-your-email-and-sms-marketing-for-effective-communication\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/join-up-your-email-and-sms-marketing-for-effective-communication\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/11\/envelope.jpg\",\"datePublished\":\"2014-11-26T12:32:58+00:00\",\"dateModified\":\"2023-02-10T15:46:07+00:00\",\"description\":\"Successful businesses make their communication channels work together, FireText take a look at joining up email and SMS.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/join-up-your-email-and-sms-marketing-for-effective-communication\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.firetext.co.uk\/blog\/join-up-your-email-and-sms-marketing-for-effective-communication\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/join-up-your-email-and-sms-marketing-for-effective-communication\/#primaryimage\",\"url\":\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/11\/envelope.jpg\",\"contentUrl\":\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/11\/envelope.jpg\",\"width\":1000,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/join-up-your-email-and-sms-marketing-for-effective-communication\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.firetext.co.uk\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Join Up Your Email and SMS Marketing for Effective Communication\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/#website\",\"url\":\"https:\/\/www.firetext.co.uk\/blog\/\",\"name\":\"SMS Marketing Blog\",\"description\":\"SMS Tips, Tricks and News from FireText\",\"publisher\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.firetext.co.uk\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/#organization\",\"name\":\"FireText\",\"url\":\"https:\/\/www.firetext.co.uk\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2021\/07\/Firetext-logo-white-1200-728.png\",\"contentUrl\":\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2021\/07\/Firetext-logo-white-1200-728.png\",\"width\":1200,\"height\":728,\"caption\":\"FireText\"},\"image\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/firetext.co.uk\/\",\"https:\/\/x.com\/firetext_uk\",\"https:\/\/www.instagram.com\/firetext_sms\/?hl=en-gb\",\"https:\/\/www.linkedin.com\/company\/firetext-communications-ltd\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/#\/schema\/person\/fbd04606e14fca821589bba7405e5d61\",\"name\":\"Holly Barber\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6576825742eb1fcbbd5da42a1881ebf99f46bb8dc24836deb92109eab3c6ee3a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6576825742eb1fcbbd5da42a1881ebf99f46bb8dc24836deb92109eab3c6ee3a?s=96&d=mm&r=g\",\"caption\":\"Holly Barber\"},\"url\":\"https:\/\/www.firetext.co.uk\/blog\/author\/h-barber\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Join up your email and SMS marketing for effective communication","description":"Successful businesses make their communication channels work together, FireText take a look at joining up email and SMS.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.firetext.co.uk\/blog\/join-up-your-email-and-sms-marketing-for-effective-communication\/","og_locale":"en_GB","og_type":"article","og_title":"Join up your email and SMS marketing for effective communication","og_description":"Successful businesses make their communication channels work together, FireText take a look at joining up email and SMS.","og_url":"https:\/\/www.firetext.co.uk\/blog\/join-up-your-email-and-sms-marketing-for-effective-communication\/","og_site_name":"SMS Marketing Blog","article_publisher":"https:\/\/www.facebook.com\/firetext.co.uk\/","article_published_time":"2014-11-26T12:32:58+00:00","article_modified_time":"2023-02-10T15:46:07+00:00","og_image":[{"width":1000,"height":630,"url":"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/11\/envelope.jpg","type":"image\/jpeg"}],"author":"Holly Barber","twitter_card":"summary_large_image","twitter_creator":"@firetext_uk","twitter_site":"@firetext_uk","twitter_misc":{"Written by":"Holly Barber","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.firetext.co.uk\/blog\/join-up-your-email-and-sms-marketing-for-effective-communication\/#article","isPartOf":{"@id":"https:\/\/www.firetext.co.uk\/blog\/join-up-your-email-and-sms-marketing-for-effective-communication\/"},"author":{"name":"Holly Barber","@id":"https:\/\/www.firetext.co.uk\/blog\/#\/schema\/person\/fbd04606e14fca821589bba7405e5d61"},"headline":"Join Up Your Email and SMS Marketing for Effective Communication","datePublished":"2014-11-26T12:32:58+00:00","dateModified":"2023-02-10T15:46:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.firetext.co.uk\/blog\/join-up-your-email-and-sms-marketing-for-effective-communication\/"},"wordCount":354,"publisher":{"@id":"https:\/\/www.firetext.co.uk\/blog\/#organization"},"image":{"@id":"https:\/\/www.firetext.co.uk\/blog\/join-up-your-email-and-sms-marketing-for-effective-communication\/#primaryimage"},"thumbnailUrl":"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/11\/envelope.jpg","articleSection":["SMS Tips &amp; Tricks"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.firetext.co.uk\/blog\/join-up-your-email-and-sms-marketing-for-effective-communication\/","url":"https:\/\/www.firetext.co.uk\/blog\/join-up-your-email-and-sms-marketing-for-effective-communication\/","name":"Join up your email and SMS marketing for effective communication","isPartOf":{"@id":"https:\/\/www.firetext.co.uk\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.firetext.co.uk\/blog\/join-up-your-email-and-sms-marketing-for-effective-communication\/#primaryimage"},"image":{"@id":"https:\/\/www.firetext.co.uk\/blog\/join-up-your-email-and-sms-marketing-for-effective-communication\/#primaryimage"},"thumbnailUrl":"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/11\/envelope.jpg","datePublished":"2014-11-26T12:32:58+00:00","dateModified":"2023-02-10T15:46:07+00:00","description":"Successful businesses make their communication channels work together, FireText take a look at joining up email and SMS.","breadcrumb":{"@id":"https:\/\/www.firetext.co.uk\/blog\/join-up-your-email-and-sms-marketing-for-effective-communication\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.firetext.co.uk\/blog\/join-up-your-email-and-sms-marketing-for-effective-communication\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.firetext.co.uk\/blog\/join-up-your-email-and-sms-marketing-for-effective-communication\/#primaryimage","url":"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/11\/envelope.jpg","contentUrl":"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/11\/envelope.jpg","width":1000,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/www.firetext.co.uk\/blog\/join-up-your-email-and-sms-marketing-for-effective-communication\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.firetext.co.uk\/blog\/"},{"@type":"ListItem","position":2,"name":"Join Up Your Email and SMS Marketing for Effective Communication"}]},{"@type":"WebSite","@id":"https:\/\/www.firetext.co.uk\/blog\/#website","url":"https:\/\/www.firetext.co.uk\/blog\/","name":"SMS Marketing Blog","description":"SMS Tips, Tricks and News from FireText","publisher":{"@id":"https:\/\/www.firetext.co.uk\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.firetext.co.uk\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.firetext.co.uk\/blog\/#organization","name":"FireText","url":"https:\/\/www.firetext.co.uk\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.firetext.co.uk\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2021\/07\/Firetext-logo-white-1200-728.png","contentUrl":"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2021\/07\/Firetext-logo-white-1200-728.png","width":1200,"height":728,"caption":"FireText"},"image":{"@id":"https:\/\/www.firetext.co.uk\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/firetext.co.uk\/","https:\/\/x.com\/firetext_uk","https:\/\/www.instagram.com\/firetext_sms\/?hl=en-gb","https:\/\/www.linkedin.com\/company\/firetext-communications-ltd"]},{"@type":"Person","@id":"https:\/\/www.firetext.co.uk\/blog\/#\/schema\/person\/fbd04606e14fca821589bba7405e5d61","name":"Holly Barber","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.firetext.co.uk\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6576825742eb1fcbbd5da42a1881ebf99f46bb8dc24836deb92109eab3c6ee3a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6576825742eb1fcbbd5da42a1881ebf99f46bb8dc24836deb92109eab3c6ee3a?s=96&d=mm&r=g","caption":"Holly Barber"},"url":"https:\/\/www.firetext.co.uk\/blog\/author\/h-barber\/"}]}},"_links":{"self":[{"href":"https:\/\/www.firetext.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.firetext.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.firetext.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.firetext.co.uk\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.firetext.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=1076"}],"version-history":[{"count":0,"href":"https:\/\/www.firetext.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1076\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.firetext.co.uk\/blog\/wp-json\/wp\/v2\/media\/1086"}],"wp:attachment":[{"href":"https:\/\/www.firetext.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=1076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.firetext.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=1076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.firetext.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=1076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}