{"id":1162,"date":"2015-01-26T11:01:22","date_gmt":"2015-01-26T11:01:22","guid":{"rendered":"http:\/\/www.firetext.co.uk\/blog\/?p=1162"},"modified":"2023-02-10T15:46:07","modified_gmt":"2023-02-10T15:46:07","slug":"6-mobile-optimisation-tactics","status":"publish","type":"post","link":"https:\/\/www.firetext.co.uk\/blog\/6-mobile-optimisation-tactics\/","title":{"rendered":"6 Mobile Optimisation Tactics"},"content":{"rendered":"

Harnessing the power of SEO for your mobile marketing campaign is a different kettle of fish from traditional desktop search strategies. Keywords are shorter in length to facilitate mobile user behavior, which generally takes a more shorthand approach to typing. Smartphones are always on the move, so location-based marketing is a key player in any effective mobile marketing campaign.<\/p>\n

<\/p>\n

 \"mobile-strategy\"<\/a><\/p>\n

If you\u2019re new to mobile marketing, the possibilities can be overwhelming. The first step is to implement an SMS marketing<\/a> strategy, but to really make it sing, it must bind your other mobile efforts together. There are a number of ways to do this. Here are six:<\/p>\n

1. Google Mobile<\/h4>\n

Most browsers use Google as their default search engine, so it\u2019s important to devise your mobile marketing campaign in a Google-centric fashion. Once you find rankings success there, Bing and Yahoo will follow.<\/p>\n

2. Responsive Design<\/h4>\n

So how do you please the Google bots? Responsive web design is essential. The easiest way to achieve this is to serve all devices with the same set of URLs, each using identical HTML. The appearance of your content on each device would, in this case, be determined solely by CSS. If you have the budget, an alternative approach is to create an entirely different site for mobile and desktop.<\/p>\n

3. Apps<\/h4>\n

A good app is a really effective way to engage customers. A 2013 Compuware survey<\/a> showed that 85% of consumers prefer apps to mobile-friendly sites. The beauty of developing an app in native code is the ability to leverage the functionality and hardware of the device. Accelerometers, cameras, gyroscopes, GPS \u2013 all these tools can be integrated with your app to provide a compelling user experience.<\/p>\n

Good apps, though, are expensive. Be careful not to overreach or you\u2019ll end up with a sub-par product that nobody wants to use. Even a good app isn\u2019t appropriate for every business, so it\u2019s wise to first adopt the lower-risk mobile-friendly site strategy and see how it works for you.<\/p>\n

4. Maps<\/h4>\n

List your company with Google Maps or your brand will literally be off the radar to searchers. The food industry and other B2C impulse sectors stand to gain a lot from a strong presence on Google Maps. Don\u2019t underestimate the power of passing trade when your target audience has GPS and Google in the palm of their hands!<\/p>\n

5. Local Keywords<\/h4>\n

The location-specificity of mobile devices is one of their key differentiators. Make sure your mobile marketing strategy takes location-based keywords into account.<\/p>\n

6. Optimised Content<\/h4>\n

Search engine rankings for mobile-friendly sites are contingent on keyword density. Ensure your site it liberally peppered with relevant, commonly-searched keywords \u2013 but don\u2019t go overboard or you\u2019ll turn users off. Balance the amount of content necessary to provide a pleasant experience with the need to include essential keywords. Building a site that is both visible and <\/i>desirable to searchers is one of the hardest tricks to pull off.<\/p>\n

According to an Internet Retailer study from last year, mobile devices accounted for 21% of all e-commerce<\/a> sales for the \u2018500 leading retailers\u2019. Optimising your mobile marketing strategy in conjunction with an SMS marketing campaign will open your business up to a whole new world of untapped potential.<\/p>\n","protected":false},"excerpt":{"rendered":"

Harnessing the power of SEO for your mobile marketing campaign is a different kettle of fish from traditional desktop search strategies. Keywords are shorter in length to facilitate mobile user behavior, which generally takes a more shorthand approach to typing. Smartphones are always on the move, so location-based marketing is a key player in any […]<\/p>\n","protected":false},"author":4,"featured_media":1165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sms-tips"],"yoast_head":"\n6 Mobile Optimisation Tactics - SMS Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.firetext.co.uk\/blog\/6-mobile-optimisation-tactics\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Mobile Optimisation Tactics - SMS Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"Harnessing the power of SEO for your mobile marketing campaign is a different kettle of fish from traditional desktop search strategies. 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