You\u2019re using email marketing and you\u2019re seeing great results.<\/p>\n
People are opening, you\u2019re getting clicks, and you\u2019re hearing some really positive feedback from the people on your list.<\/p>\n
But there\u2019s a problem \u2014 coming up with content ideas for your email newsletter is starting to take a toll. You\u2019re busier than ever and can\u2019t afford to invest hours into thinking about what to say in your email newsletters.<\/p>\n
You\u2019re not alone. Coming up with content ideas is one of the biggest roadblocks to creating a successful email marketing strategy. Luckily, there are simple steps you can take to simplify the content creation process.<\/p>\n
<\/p>\n
Give these three a try:<\/p>\n
As you generate a plan for the types of content you want to deliver to your subscribers, consider using the 80\/20 rule.<\/p>\n
80 percent of the messages you send should inform your audience, build loyalty and maintain their interest. It\u2019s these messages that help you build relationships with your subscribers, developing trust with those that are best positioned to send referrals your way.<\/p>\n
If you\u2019ve worked to build those relationships, your audience will be energized and willing to buy,\u00a0schedule\u00a0an appointment or attend your next event when you send promotional communications. Try to only send this promotional content about 20% of the time.<\/p>\n
It\u2019s always a good idea to get a pulse on your subscribers.<\/p>\n
Surveying your customers quarterly will help you understand how they\u2019re feeling about your business, the products or services you offer and the service they\u2019ve received.<\/p>\n
Adding a survey to your website will give those not already on your mailing list a way to provide the feedback that\u2019s so important to the success of your business. If you\u2019d like to take your marketing one step further, use a survey to determine your subscribers\u2019 interests to ensure you\u2019re sending them information that\u2019s relevant to them.<\/p>\n
As you listen to what your subscribers love about your business you\u2019ll uncover the things that are creating dissatisfaction as well.<\/p>\n
Use this feedback to improve in the areas where you\u2019re lacking, and be sure to tell your subscribers that you\u2019ve made changes based on their feedback. Not only will this create a stronger relationship, it will also keep the feedback coming in the\u00a0future.<\/p>\n
In addition to the feedback you receive from customers, you can also use your campaign reports to determine which content your contacts are most interested in receiving. Within your reports, you can\u00a0view\u00a0the total number of clicks each link within your email received and also see which contacts clicked on the link.<\/p>\n
If you\u2019re seeing a certain type of content or offer is getting a lot of engagement, look to share similar assets in future emails!<\/p>\n
Could any of these tips work for you?<\/strong><\/p>\n Choose one tip to put into action before sending your next email newsletter.<\/p>\n Choose one thing, see how it works, and look to try something else the next month. Before long, you\u2019ll not only have more people reading your emails, you\u2019ll also be spending less time putting them together each month.<\/p>\n This post was written by Tamsin\u00a0Fox-Davies.<\/em><\/p>\n Tamsin has made it her mission to help small business people achieve their dreams and create successful and sustainable organisations. As a Constant Contact\u2019s small business evangelist, she shares her valuable insight in a variety of ways from in-person training, to speaking at events and creating useful resources including blogs, articles, and newsletters.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" You\u2019re using email marketing and you\u2019re seeing great results. People are opening, you\u2019re getting clicks, and you\u2019re hearing some really positive feedback from the people on your list. But there\u2019s a problem \u2014 coming up with content ideas for your email newsletter is starting to take a toll. You\u2019re busier than ever and can\u2019t afford […]<\/p>\n","protected":false},"author":4,"featured_media":1216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\n