{"id":1658,"date":"2015-08-06T11:00:42","date_gmt":"2015-08-06T11:00:42","guid":{"rendered":"http:\/\/firetext.wpengine.com\/?p=1658"},"modified":"2023-02-10T15:46:01","modified_gmt":"2023-02-10T15:46:01","slug":"smartphones-are-now-most-popular-way-to-browse-the-internet","status":"publish","type":"post","link":"https:\/\/www.firetext.co.uk\/blog\/smartphones-are-now-most-popular-way-to-browse-the-internet\/","title":{"rendered":"Smartphones Now Most Popular Way to Browse the Internet"},"content":{"rendered":"

A report by Ofcom<\/a> finds that smartphones are now the most popular way to browse the internet with a third of all online access now being via smartphones.<\/p>\n

<\/p>\n

Although this rise has been predicted, the numbers are up a whopping 23% from 2014 with the biggest factor effecting mobile surfing being the surge in 4G networks available across the UK.<\/p>\n

The high-speed data networks means that increased popularity in streaming video clips and on-demand TV services on mobile phones is now much faster and much more accessible on the go.<\/p>\n

\u201cWe now spend almost twice as long online with our smartphones than on laptops and personal computers. On average, adult mobile users spent nearly two hours online each day using a smartphone in March 2015 (1 hour and 54 minutes), compared to just over an hour on laptops and PCs (1 hour and nine minutes).\u201d <\/em>Ofcom, 2015<\/a><\/p>\n

What does this mean?<\/h4>\n

It\u2019s more important than ever to ensure your brand is using mobile. According to Ofcom, almost two-thirds of 4G phone owners said that they \u201ccouldn\u2019t live without\u201d their phone highlighting just how important mobile devices are to users daily.<\/p>\n

\"iphone-410324_1280\"<\/a><\/p>\n

<\/h4>\n

How can you increase your mobile presence?<\/h4>\n

Sending SMS messages are great, short, snappy and straight to the user\u2019s pocket, but have you thought about enhancing the content of your campaigns?<\/p>\n

Including a link in your SMS messages will add value to your customers, sending them straight to your website or video content whilst also tracking who\u2019s interacting with you.<\/p>\n

If you\u2019ve not tried including trackable URLs<\/a> in your campaigns, now looks to be a good time to start!<\/p>\n","protected":false},"excerpt":{"rendered":"

A report by Ofcom finds that smartphones are now the most popular way to browse the internet with a third of all online access now being via smartphones.<\/p>\n","protected":false},"author":4,"featured_media":1659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-buzz"],"yoast_head":"\nSmartphones Now Most Popular Way to Browse the Internet - SMS Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.firetext.co.uk\/blog\/smartphones-are-now-most-popular-way-to-browse-the-internet\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smartphones Now Most Popular Way to Browse the Internet - 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