{"id":1786,"date":"2017-11-09T11:36:38","date_gmt":"2017-11-09T11:36:38","guid":{"rendered":"http:\/\/firetext.wpengine.com\/?p=1786"},"modified":"2023-02-10T15:45:54","modified_gmt":"2023-02-10T15:45:54","slug":"get-ready-for-christmas-with-sms","status":"publish","type":"post","link":"https:\/\/www.firetext.co.uk\/blog\/get-ready-for-christmas-with-sms\/","title":{"rendered":"Get ready for Christmas with SMS marketing"},"content":{"rendered":"<p class=\"font-sans-serif size-16\">Christmas is on the way\u2026.are you ready? We\u2019ve got 5 of the best ways to use SMS to boost sales and improve customer engagement this busy season.<\/p>\n<p class=\"font-sans-serif size-16\"><!--more--><\/p>\n<h4 class=\"font-sans-serif size-18\">&nbsp;<a href=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2015\/11\/christmas1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1789 size-full\" src=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2015\/11\/christmas1.jpg\" alt=\"christmas\" width=\"682\" height=\"481\" srcset=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2015\/11\/christmas1.jpg 682w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2015\/11\/christmas1-300x212.jpg 300w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" \/><\/a><a href=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2015\/11\/christmas.jpg\"><br \/>\n<\/a><\/h4>\n<h4 class=\"font-sans-serif size-18\">Black Friday Promotions<\/h4>\n<p class=\"font-sans-serif size-16\">95% of text messages are opened within 5 minutes of being received. With Black Friday offers available for a very short time only an SMS campaign to promote your offers is the perfect solution.<\/p>\n<h4 class=\"font-sans-serif size-18\">Drive Traffic to your Website<\/h4>\n<p class=\"font-sans-serif size-16\">Almost half of shoppers are planning to purchase Christmas presents online this year; why not try SMS campaigns to drive traffic to your website. With our clever <a href=\"https:\/\/www.firetext.co.uk\/sms-marketing-features\/sms-tracking\" target=\"_blank\" rel=\"noopener noreferrer\">URL tracker<\/a>, you can include a link in your message and we\u2019ll tell you who\u2019s clicked and when.<\/p>\n<h4 class=\"font-sans-serif size-18\">Encourage Impulse Buys<\/h4>\n<p class=\"font-sans-serif size-16\">If you have a <a href=\"https:\/\/www.firetext.co.uk\/customers\/retail-shops\" target=\"_blank\" rel=\"noopener noreferrer\">retail store<\/a>, send out a campaign on busy shopping days to remind customers you are there. If they receive the message on Saturday morning as they head into town they will be more likely to pop in.<\/p>\n<h4 class=\"font-sans-serif size-18\">Last Minute Offers<\/h4>\n<p class=\"font-sans-serif size-16\">If you don\u2019t want stock hanging around beyond Dec 24, send out a last minute SMS campaign to your customers to ensure your last minute deals are seen.<\/p>\n<h4 class=\"font-sans-serif size-18\">Festive Opening Times<\/h4>\n<p class=\"font-sans-serif size-16\">Everyone has different ideas of when to open and when to take a break over the festive period. Make sure your customers, suppliers and staff are all kept in the loop with a simple text message.<\/p>\n<p class=\"font-sans-serif size-16\">Don\u2019t forget, once the Christmas season is over you can continue to use text marketing to boost sales and engage with customers. Start 2018 on a high with awesome <a href=\"https:\/\/www.firetext.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">SMS campaigns<\/a>!<\/p>\n<p class=\"font-sans-serif size-16\">Stuck? Our dedicated team of friendly SMS marketing experts and Christmas elves are <a href=\"https:\/\/www.firetext.co.uk\/support\" target=\"_blank\" rel=\"noopener noreferrer\">on hand to help.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Christmas is on the way\u2026.are you ready? We\u2019ve got 5 of the best ways to use SMS to boost sales and improve customer engagement this busy season.<\/p>\n","protected":false},"author":4,"featured_media":1788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sms-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Get ready for Christmas with SMS marketing - SMS Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.firetext.co.uk\/blog\/get-ready-for-christmas-with-sms\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get ready for Christmas with SMS marketing - SMS Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"Christmas is on the way\u2026.are you ready? We\u2019ve got 5 of the best ways to use SMS to boost sales and improve customer engagement this busy season.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.firetext.co.uk\/blog\/get-ready-for-christmas-with-sms\/\" \/>\n<meta property=\"og:site_name\" content=\"SMS Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/firetext.co.uk\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-09T11:36:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-10T15:45:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2015\/11\/christmas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"705\" \/>\n\t<meta property=\"og:image:height\" content=\"729\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Holly Barber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@firetext_uk\" \/>\n<meta name=\"twitter:site\" content=\"@firetext_uk\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Holly Barber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/get-ready-for-christmas-with-sms\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/get-ready-for-christmas-with-sms\\\/\"},\"author\":{\"name\":\"Holly Barber\",\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/fbd04606e14fca821589bba7405e5d61\"},\"headline\":\"Get ready for Christmas with SMS marketing\",\"datePublished\":\"2017-11-09T11:36:38+00:00\",\"dateModified\":\"2023-02-10T15:45:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/get-ready-for-christmas-with-sms\\\/\"},\"wordCount\":285,\"publisher\":{\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/get-ready-for-christmas-with-sms\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/christmas.jpg\",\"articleSection\":[\"SMS Tips &amp; Tricks\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/get-ready-for-christmas-with-sms\\\/\",\"url\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/get-ready-for-christmas-with-sms\\\/\",\"name\":\"Get ready for Christmas with SMS marketing - SMS Marketing Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/get-ready-for-christmas-with-sms\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/get-ready-for-christmas-with-sms\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/christmas.jpg\",\"datePublished\":\"2017-11-09T11:36:38+00:00\",\"dateModified\":\"2023-02-10T15:45:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/get-ready-for-christmas-with-sms\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/get-ready-for-christmas-with-sms\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/get-ready-for-christmas-with-sms\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/christmas.jpg\",\"contentUrl\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/christmas.jpg\",\"width\":705,\"height\":729},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/get-ready-for-christmas-with-sms\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Get ready for Christmas with SMS marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/\",\"name\":\"SMS Marketing Blog\",\"description\":\"SMS Tips, Tricks and News from FireText\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/#organization\",\"name\":\"FireText\",\"url\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Firetext-logo-white-1200-728.png\",\"contentUrl\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Firetext-logo-white-1200-728.png\",\"width\":1200,\"height\":728,\"caption\":\"FireText\"},\"image\":{\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/firetext.co.uk\\\/\",\"https:\\\/\\\/x.com\\\/firetext_uk\",\"https:\\\/\\\/www.instagram.com\\\/firetext_sms\\\/?hl=en-gb\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/firetext-communications-ltd\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/fbd04606e14fca821589bba7405e5d61\",\"name\":\"Holly Barber\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6576825742eb1fcbbd5da42a1881ebf99f46bb8dc24836deb92109eab3c6ee3a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6576825742eb1fcbbd5da42a1881ebf99f46bb8dc24836deb92109eab3c6ee3a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6576825742eb1fcbbd5da42a1881ebf99f46bb8dc24836deb92109eab3c6ee3a?s=96&d=mm&r=g\",\"caption\":\"Holly Barber\"},\"url\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/author\\\/h-barber\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Get ready for Christmas with SMS marketing - SMS Marketing Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.firetext.co.uk\/blog\/get-ready-for-christmas-with-sms\/","og_locale":"en_GB","og_type":"article","og_title":"Get ready for Christmas with SMS marketing - SMS Marketing Blog","og_description":"Christmas is on the way\u2026.are you ready? We\u2019ve got 5 of the best ways to use SMS to boost sales and improve customer engagement this busy season.","og_url":"https:\/\/www.firetext.co.uk\/blog\/get-ready-for-christmas-with-sms\/","og_site_name":"SMS Marketing Blog","article_publisher":"https:\/\/www.facebook.com\/firetext.co.uk\/","article_published_time":"2017-11-09T11:36:38+00:00","article_modified_time":"2023-02-10T15:45:54+00:00","og_image":[{"width":705,"height":729,"url":"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2015\/11\/christmas.jpg","type":"image\/jpeg"}],"author":"Holly Barber","twitter_card":"summary_large_image","twitter_creator":"@firetext_uk","twitter_site":"@firetext_uk","twitter_misc":{"Written by":"Holly Barber","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.firetext.co.uk\/blog\/get-ready-for-christmas-with-sms\/#article","isPartOf":{"@id":"https:\/\/www.firetext.co.uk\/blog\/get-ready-for-christmas-with-sms\/"},"author":{"name":"Holly Barber","@id":"https:\/\/www.firetext.co.uk\/blog\/#\/schema\/person\/fbd04606e14fca821589bba7405e5d61"},"headline":"Get ready for Christmas with SMS marketing","datePublished":"2017-11-09T11:36:38+00:00","dateModified":"2023-02-10T15:45:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.firetext.co.uk\/blog\/get-ready-for-christmas-with-sms\/"},"wordCount":285,"publisher":{"@id":"https:\/\/www.firetext.co.uk\/blog\/#organization"},"image":{"@id":"https:\/\/www.firetext.co.uk\/blog\/get-ready-for-christmas-with-sms\/#primaryimage"},"thumbnailUrl":"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2015\/11\/christmas.jpg","articleSection":["SMS Tips &amp; Tricks"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.firetext.co.uk\/blog\/get-ready-for-christmas-with-sms\/","url":"https:\/\/www.firetext.co.uk\/blog\/get-ready-for-christmas-with-sms\/","name":"Get ready for Christmas with SMS marketing - SMS Marketing Blog","isPartOf":{"@id":"https:\/\/www.firetext.co.uk\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.firetext.co.uk\/blog\/get-ready-for-christmas-with-sms\/#primaryimage"},"image":{"@id":"https:\/\/www.firetext.co.uk\/blog\/get-ready-for-christmas-with-sms\/#primaryimage"},"thumbnailUrl":"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2015\/11\/christmas.jpg","datePublished":"2017-11-09T11:36:38+00:00","dateModified":"2023-02-10T15:45:54+00:00","breadcrumb":{"@id":"https:\/\/www.firetext.co.uk\/blog\/get-ready-for-christmas-with-sms\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.firetext.co.uk\/blog\/get-ready-for-christmas-with-sms\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.firetext.co.uk\/blog\/get-ready-for-christmas-with-sms\/#primaryimage","url":"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2015\/11\/christmas.jpg","contentUrl":"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2015\/11\/christmas.jpg","width":705,"height":729},{"@type":"BreadcrumbList","@id":"https:\/\/www.firetext.co.uk\/blog\/get-ready-for-christmas-with-sms\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.firetext.co.uk\/blog\/"},{"@type":"ListItem","position":2,"name":"Get ready for Christmas with SMS marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.firetext.co.uk\/blog\/#website","url":"https:\/\/www.firetext.co.uk\/blog\/","name":"SMS Marketing Blog","description":"SMS Tips, Tricks and News from FireText","publisher":{"@id":"https:\/\/www.firetext.co.uk\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.firetext.co.uk\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.firetext.co.uk\/blog\/#organization","name":"FireText","url":"https:\/\/www.firetext.co.uk\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.firetext.co.uk\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2021\/07\/Firetext-logo-white-1200-728.png","contentUrl":"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2021\/07\/Firetext-logo-white-1200-728.png","width":1200,"height":728,"caption":"FireText"},"image":{"@id":"https:\/\/www.firetext.co.uk\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/firetext.co.uk\/","https:\/\/x.com\/firetext_uk","https:\/\/www.instagram.com\/firetext_sms\/?hl=en-gb","https:\/\/www.linkedin.com\/company\/firetext-communications-ltd"]},{"@type":"Person","@id":"https:\/\/www.firetext.co.uk\/blog\/#\/schema\/person\/fbd04606e14fca821589bba7405e5d61","name":"Holly Barber","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/6576825742eb1fcbbd5da42a1881ebf99f46bb8dc24836deb92109eab3c6ee3a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6576825742eb1fcbbd5da42a1881ebf99f46bb8dc24836deb92109eab3c6ee3a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6576825742eb1fcbbd5da42a1881ebf99f46bb8dc24836deb92109eab3c6ee3a?s=96&d=mm&r=g","caption":"Holly Barber"},"url":"https:\/\/www.firetext.co.uk\/blog\/author\/h-barber\/"}]}},"_links":{"self":[{"href":"https:\/\/www.firetext.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.firetext.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.firetext.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.firetext.co.uk\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.firetext.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=1786"}],"version-history":[{"count":0,"href":"https:\/\/www.firetext.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1786\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.firetext.co.uk\/blog\/wp-json\/wp\/v2\/media\/1788"}],"wp:attachment":[{"href":"https:\/\/www.firetext.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=1786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.firetext.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=1786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.firetext.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=1786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}