{"id":1930,"date":"2016-02-19T10:22:53","date_gmt":"2016-02-19T10:22:53","guid":{"rendered":"https:\/\/www.firetext.co.uk\/blog\/?p=1930"},"modified":"2023-02-10T15:45:57","modified_gmt":"2023-02-10T15:45:57","slug":"case-study-uk-custom-plugs","status":"publish","type":"post","link":"https:\/\/www.firetext.co.uk\/blog\/case-study-uk-custom-plugs\/","title":{"rendered":"Case Study: UK Custom Plugs"},"content":{"rendered":"<p>Custom Plugs started as a Leeds based company. They now have three depots across the globe (UK, EU and US), each one paving the way for the future of plugs, specialising in the design and manufacture of Acrylic, Wooden, Stone &amp; Silicone body jewellery.<\/p>\n<p>Matthew, one of UK Custom Plug\u2019s two founders, spoke to us about the challenges they faced that encouraged him to look for an alternative communication solution.<\/p>\n<p><!--more--><\/p>\n<h4>The Objective<\/h4>\n<ul>\n<li>To find a communication method that is affordable and fast<\/li>\n<li>To find an effective way to contact their younger target audience directly<\/li>\n<li>To find an alternative to social media<\/li>\n<\/ul>\n<h4>The Plan<\/h4>\n<p><a href=\"https:\/\/www.customplugs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">UK Custom Plugs<\/a> have a large following in the UK and all over Europe. They used to rely on social media as a way to stay in touch with their fan base online, especially because a majority of their target audience are of the younger generation.<\/p>\n<p>Matthew told us; &#8220;we used to be able to reach our social media fans without having to pay anything. However, as the social media sites developed they started charging us for communicating with fans.&#8221;<\/p>\n<p>Matthew\u00a0decided he\u00a0wanted to find a new communication channel that was both affordable and direct. After exploring many different avenues including newsletters and social media, SMS seemed like the obvious choice. He said that because their target market is mostly the younger generation, using SMS to contact them directly has given them an instant return. Their main use\u00a0of FireText was to try and increase returned custom by sending promotions to customers who&#8217;ve previously bought and provided their mobile number.<\/p>\n<p>The only concern they had about using SMS was how they would be able to track conversion rates. They decided to offer customers a unique code in their message, this way, they were able to work out which orders were a direct result of the SMS campaign. Another way around this would have been to use the URL Tracker which allows you to track the click-through rate of any link.<\/p>\n<p>We asked if they had encountered any problems implementing their SMS strategy, they said that they didn\u2019t come across any real problems and that the set up was very straightforward. The only thing they found confusing was having to enter the different country codes for their EU contacts to send internationally, however, FireText sorted this for them.<\/p>\n<p><a href=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/02\/uk-custom-plugs-3.png\" rel=\"attachment wp-att-1931\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1931 size-full\" src=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/02\/uk-custom-plugs-3.png\" alt=\"uk-custom-plugs-3\" width=\"1080\" height=\"1066\" srcset=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/02\/uk-custom-plugs-3.png 1080w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/02\/uk-custom-plugs-3-300x296.png 300w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/02\/uk-custom-plugs-3-768x758.png 768w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/02\/uk-custom-plugs-3-1024x1011.png 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/p>\n<h4>The Message<\/h4>\n<p class=\"sms-box\">\u201cHi {{firstname}}. https:\/\/ukcustomplugs.co.uk is offering you an exclusive discount as thanks for your loyalty. Use the code &#8216;FAMILY&#8217; for 30% OFF everything!\u201d<\/p>\n<h4>The Results<\/h4>\n<p>Matthew explained that not only did the implementation of SMS increase their conversion rates, but it also gave them a new channel to reach out to their customers. The\u00a0family\u00a0code campaign was\u00a0successfully\u00a0delivered to 4678 customers and 212 customers redeemed the offer, resulting in a 4.53% conversion rate!<\/p>\n<p>To ensure campaigns had the best response Matthew said, \u201cWe try and avoid sending too many messages to customers, and save our SMS marketing campaigns for the biggest promotions as it gives them a great kick start.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Custom Plugs started as a Leeds based company. They now have three depots across the globe (UK, EU and US), each one paving the way for the future of plugs, specialising in the design and manufacture of Acrylic, Wooden, Stone &amp; Silicone body jewellery. Matthew, one of UK Custom Plug\u2019s two founders, spoke to us [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: UK Custom Plugs - SMS Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.firetext.co.uk\/blog\/case-study-uk-custom-plugs\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: UK Custom Plugs - SMS Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"Custom Plugs started as a Leeds based company. They now have three depots across the globe (UK, EU and US), each one paving the way for the future of plugs, specialising in the design and manufacture of Acrylic, Wooden, Stone &amp; Silicone body jewellery. Matthew, one of UK Custom Plug\u2019s two founders, spoke to us [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.firetext.co.uk\/blog\/case-study-uk-custom-plugs\/\" \/>\n<meta property=\"og:site_name\" content=\"SMS Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/firetext.co.uk\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-19T10:22:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-10T15:45:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/02\/custom-plugs.png\" \/>\n\t<meta property=\"og:image:width\" content=\"420\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Holly Barber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@firetext_uk\" \/>\n<meta name=\"twitter:site\" content=\"@firetext_uk\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Holly Barber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/case-study-uk-custom-plugs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/case-study-uk-custom-plugs\/\"},\"author\":{\"name\":\"Holly Barber\",\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/#\/schema\/person\/fbd04606e14fca821589bba7405e5d61\"},\"headline\":\"Case Study: UK Custom Plugs\",\"datePublished\":\"2016-02-19T10:22:53+00:00\",\"dateModified\":\"2023-02-10T15:45:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/case-study-uk-custom-plugs\/\"},\"wordCount\":510,\"publisher\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/case-study-uk-custom-plugs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/02\/custom-plugs.png\",\"articleSection\":[\"FireText's Wonderful Customers\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/case-study-uk-custom-plugs\/\",\"url\":\"https:\/\/www.firetext.co.uk\/blog\/case-study-uk-custom-plugs\/\",\"name\":\"Case Study: UK Custom Plugs - 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