{"id":2105,"date":"2016-10-03T16:49:09","date_gmt":"2016-10-03T15:49:09","guid":{"rendered":"https:\/\/www.firetext.co.uk\/blog\/?p=2105"},"modified":"2023-02-10T15:45:55","modified_gmt":"2023-02-10T15:45:55","slug":"case-study-rugged-london","status":"publish","type":"post","link":"https:\/\/www.firetext.co.uk\/blog\/case-study-rugged-london\/","title":{"rendered":"Case Study: Rugged London"},"content":{"rendered":"<p>Rugged London supply reclaimed building materials to businesses and individuals in the UK and Europe. David Northrop who heads up the team at Rugged London tells us how he achieved huge click through rates and customer interaction with his SMS give away!<\/p>\n<p><!--more--><\/p>\n<h4>The Objective<\/h4>\n<ul>\n<li>To add a personal touch to marketing communications<\/li>\n<li>To gain feedback from his customers<\/li>\n<li>To promote a customer\u2019s restaurant<\/li>\n<\/ul>\n<h4>The Plan<\/h4>\n<p>David meets all of his customers face to face and wants his marketing follow-ups to reflect this by being personal and coming direct from him. He has been collecting mobile numbers in his iPhone as he speaks to customers and wanted to find a way to communicate with each of these instantly and personally.<\/p>\n<p>David explained: \u201cI have used SMS marketing before so I know it\u2019s benefits, but this is the first time I had tried it out for <a href=\"http:\/\/ruggedlondon.co.uk\/\">Rugged London<\/a>. I needed the messages to be personal to fit with my existing brand and communications, but also wanted the option to send in bulk and track results, FireText offered all of this.\u201d<\/p>\n<p>Using a free app to export all of the contacts from iPhone to a CSV file meant David didn\u2019t have to manual transfer all of the contacts across, as this included customer names, David was able to use this information when composing the message so each one looked individually addressed.<\/p>\n<p><a href=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/10\/ruggedlondon.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2106 size-large aligncenter\" src=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/10\/ruggedlondon-e1475509481182-1024x1024.jpg\" alt=\"ruggedlondon\" width=\"640\" height=\"640\" srcset=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/10\/ruggedlondon-e1475509481182-1024x1024.jpg 1024w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/10\/ruggedlondon-e1475509481182-150x150.jpg 150w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/10\/ruggedlondon-e1475509481182-300x300.jpg 300w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/10\/ruggedlondon-e1475509481182-768x768.jpg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>David wanted to gain feedback from his customers and show an interest in what they were doing with the products, so his idea was to encourage them to send an image to his mobile of how they were using their materials. To entice customers to do this he included a giveaway to the first 30 customers replying.<\/p>\n<p>Not only did the giveaway mean David could give something back to his clients as a thank you \u2013 it was also a great way to promote one of his existing customer\u2019s restaurants.<\/p>\n<h4>The Message<\/h4>\n<p class=\"sms-box\">Hey {{firstname}} its David again! I&#8217;d love to see a pic of what you&#8217;ve done with your boards &amp; any feedback for our new website. The first 30 photos will receive a FREE meal at {{url=https:\/\/www.myneighboursthedumplings.com}} Enjoy David<\/p>\n<h4>&nbsp;The Results<\/h4>\n<p>The campaign was a huge hit! Delivery rate was 97% and the click through rate was a fantastic 23.9% &#8211; much higher than the average 3-5%.<\/p>\n<p>Of 637 clients contacted with this campaign a total of 117 images were sent back to his mobile \u2013 that\u2019s awesome!<\/p>\n<p>David tells us; \u201cthe key to SMS marketing is to personalise every campaign you send, each of my customers thought this message was directly sent to them making them feel more inclined to interact and reply to me.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rugged London supply reclaimed building materials to businesses and individuals in the UK and Europe. David Northrop who heads up the team at Rugged London tells us how he achieved huge click through rates and customer interaction with his SMS give away!<\/p>\n","protected":false},"author":4,"featured_media":2106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: Rugged London - SMS Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.firetext.co.uk\/blog\/case-study-rugged-london\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Rugged London - SMS Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"Rugged London supply reclaimed building materials to businesses and individuals in the UK and Europe. David Northrop who heads up the team at Rugged London tells us how he achieved huge click through rates and customer interaction with his SMS give away!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.firetext.co.uk\/blog\/case-study-rugged-london\/\" \/>\n<meta property=\"og:site_name\" content=\"SMS Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/firetext.co.uk\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-03T15:49:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-10T15:45:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/10\/ruggedlondon-e1475509481182.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3024\" \/>\n\t<meta property=\"og:image:height\" content=\"3024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Holly Barber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@firetext_uk\" \/>\n<meta name=\"twitter:site\" content=\"@firetext_uk\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Holly Barber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/case-study-rugged-london\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/case-study-rugged-london\/\"},\"author\":{\"name\":\"Holly Barber\",\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/#\/schema\/person\/fbd04606e14fca821589bba7405e5d61\"},\"headline\":\"Case Study: Rugged London\",\"datePublished\":\"2016-10-03T15:49:09+00:00\",\"dateModified\":\"2023-02-10T15:45:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/case-study-rugged-london\/\"},\"wordCount\":451,\"publisher\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/case-study-rugged-london\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/10\/ruggedlondon-e1475509481182.jpg\",\"articleSection\":[\"FireText's Wonderful Customers\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/case-study-rugged-london\/\",\"url\":\"https:\/\/www.firetext.co.uk\/blog\/case-study-rugged-london\/\",\"name\":\"Case Study: Rugged London - 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