{"id":2145,"date":"2016-12-19T16:40:30","date_gmt":"2016-12-19T16:40:30","guid":{"rendered":"https:\/\/www.firetext.co.uk\/blog\/?p=2145"},"modified":"2023-02-10T15:45:55","modified_gmt":"2023-02-10T15:45:55","slug":"add-sms-message-extensions-to-your-google-adwords","status":"publish","type":"post","link":"https:\/\/www.firetext.co.uk\/blog\/add-sms-message-extensions-to-your-google-adwords\/","title":{"rendered":"Add SMS Message Extensions to your Google Adwords"},"content":{"rendered":"<p>We already know that our smartphones are the first place we turn to for communication or to search for info and now the clever chaps over at Google have found yet another way to combine the two. If you&#8217;re using AdWords for your business, you&#8217;ll love this new extension which allows you to receive text enquiries directly from your mobile advert&#8230;<\/p>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/www.google.co.uk\/adwords\/\">Google&#8217;s AdWords<\/a> platform is a great way to run targeted campaigns to promote your business, and if you&#8217;re running your campaigns on mobile it&#8217;s worth taking a look at the new \u2018message extension\u2019 feature which allows you to add an SMS number to your advert for customers to simply click and create a SMS enquiry which will be sent automatically in to your FireText inbox.<\/p>\n<p>Our lovely customers <a href=\"https:\/\/www.bloomandwild.com\/\">Bloom &amp; Wild<\/a> who specialise in flower delivery, have done just that! At the bottom of their ad, shown here displayed on a mobile phone, shows a button to &#8216;Text For Our Flower Delivery Info&#8217;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/12\/IMG_0793.png\"><img loading=\"lazy\" decoding=\"async\" class=\"border wp-image-2146 size-large\" src=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/12\/IMG_0793-576x1024.png\" alt=\"img_0793\" width=\"576\" height=\"1024\" srcset=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/12\/IMG_0793-576x1024.png 576w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/12\/IMG_0793-169x300.png 169w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/12\/IMG_0793.png 750w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>When this link is clicked, three options have been created to help direct the customer\u2019s enquiry in the right direction whilst also making it really easy for the customer to send a text enquiry straight in. These options can be set-up in your AdWords account in AD EXTENSIONS &gt; VIEW: MESSAGE EXTENSIONS<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/12\/IMG_0794.png\"><img loading=\"lazy\" decoding=\"async\" class=\"border wp-image-2147 size-large\" src=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/12\/IMG_0794-576x1024.png\" alt=\"img_0794\" width=\"576\" height=\"1024\" srcset=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/12\/IMG_0794-576x1024.png 576w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/12\/IMG_0794-169x300.png 169w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/12\/IMG_0794.png 750w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/a><\/p>\n<p>When the option to send a text is clicked, your phone will automatically open a new message to the SMS number that&#8217;s been added to your message extension in AdWords. You can even pre-populate some message content to help the customer with their enquiry making sure it&#8217; super easy to reach you whilst also pointing the text to the right place.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/12\/IMG_0795.png\"><img loading=\"lazy\" decoding=\"async\" class=\"border wp-image-2148 size-large\" src=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/12\/IMG_0795-576x1024.png\" alt=\"img_0795\" width=\"576\" height=\"1024\" srcset=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/12\/IMG_0795-576x1024.png 576w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/12\/IMG_0795-169x300.png 169w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/12\/IMG_0795.png 750w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/a><\/p>\n<p>How smart is that?<\/p>\n<p>It can be used to target new leads, existing customers or just about anyone who wants to reach you. What&#8217;s more, because everything is managed in your Google account and your FireText inbox it&#8217;s easy to track too &#8211; and who doesn&#8217;t want more data on their customers activity.<\/p>\n<p>You&#8217;ll need to be using Google AdWords and will need a <a href=\"https:\/\/www.firetext.co.uk\/sms-marketing-features\/receive-messages\">FireText reply number<\/a> &#8211; which can be added instantly. Try it out and let us know how you get on!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We already know that our smartphones are the first place we turn to for communication or to search for info and now the clever chaps over at Google have found yet another way to combine the two. If you&#8217;re using AdWords for your business, you&#8217;ll love this new extension which allows you to receive text [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,4,6],"tags":[],"class_list":["post-2145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-news-buzz","category-sms-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Add SMS Message Extensions to your Google Adwords - SMS Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.firetext.co.uk\/blog\/add-sms-message-extensions-to-your-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Add SMS Message Extensions to your Google Adwords - SMS Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"We already know that our smartphones are the first place we turn to for communication or to search for info and now the clever chaps over at Google have found yet another way to combine the two. If you&#8217;re using AdWords for your business, you&#8217;ll love this new extension which allows you to receive text [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.firetext.co.uk\/blog\/add-sms-message-extensions-to-your-google-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"SMS Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/firetext.co.uk\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-19T16:40:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-10T15:45:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/12\/google-adwords-logo-white.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1914\" \/>\n\t<meta property=\"og:image:height\" content=\"935\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Holly Barber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@firetext_uk\" \/>\n<meta name=\"twitter:site\" content=\"@firetext_uk\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Holly Barber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/add-sms-message-extensions-to-your-google-adwords\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/add-sms-message-extensions-to-your-google-adwords\/\"},\"author\":{\"name\":\"Holly Barber\",\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/#\/schema\/person\/fbd04606e14fca821589bba7405e5d61\"},\"headline\":\"Add SMS Message Extensions to your Google Adwords\",\"datePublished\":\"2016-12-19T16:40:30+00:00\",\"dateModified\":\"2023-02-10T15:45:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/add-sms-message-extensions-to-your-google-adwords\/\"},\"wordCount\":371,\"publisher\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/add-sms-message-extensions-to-your-google-adwords\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2016\/12\/google-adwords-logo-white.jpg\",\"articleSection\":[\"How To\",\"News &amp; 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