{"id":2234,"date":"2017-10-27T10:42:30","date_gmt":"2017-10-27T09:42:30","guid":{"rendered":"https:\/\/www.firetext.co.uk\/blog\/?p=2234"},"modified":"2023-02-10T15:45:54","modified_gmt":"2023-02-10T15:45:54","slug":"personalise-your-marketing-automation-with-sms-via-zapier","status":"publish","type":"post","link":"https:\/\/www.firetext.co.uk\/blog\/personalise-your-marketing-automation-with-sms-via-zapier\/","title":{"rendered":"Personalise your marketing automation with SMS via Zapier"},"content":{"rendered":"<p>Marketing automation doesn&#8217;t have to seem automated. Adding some personality and showing off your brand with a friendly SMS will help the customer feel more valued, whilst still saving you tons of time.<\/p>\n<p><!--more--><\/p>\n<p>If you\u2019re looking to add personalised SMS to your marketing automation, you can use our handy integration with Zapier to automate SMS notifications, schedule a follow-up text to check in, or simply share contacts with your FireText account for future marketing automation and customer communication.<\/p>\n<p><a href=\"https:\/\/zapier.com\">Zapier<\/a> is hooked up to over 750+ software apps, if you look at marketing automation specifically there\u2019s plenty to choose from, in fact there\u2019s 70, including some of your favourites like Intercom, Marketo and Dotmailer, we\u2019ve put together a few ways you can use these to make your marketing automation super-freindly and add SMS really easily to your workflow:<\/p>\n<p><script type=\"text\/javascript\" src=\"https:\/\/zapier.com\/zapbook\/embed\/widget.js?iframe=true&amp;guided_zaps=18831,18832,18834,18835,18836\"><\/script><\/p>\n<p>This is just a handful of ideas to get you started, head over to Zapier to explore even more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing automation doesn&#8217;t have to seem automated. Adding some personality and showing off your brand with a friendly SMS will help the customer feel more valued, whilst still saving you tons of time.<\/p>\n","protected":false},"author":4,"featured_media":2197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,40],"tags":[],"class_list":["post-2234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-keeping-customers-happy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Personalise your marketing automation with SMS via Zapier - SMS Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.firetext.co.uk\/blog\/personalise-your-marketing-automation-with-sms-via-zapier\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personalise your marketing automation with SMS via Zapier - SMS Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"Marketing automation doesn&#8217;t have to seem automated. Adding some personality and showing off your brand with a friendly SMS will help the customer feel more valued, whilst still saving you tons of time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.firetext.co.uk\/blog\/personalise-your-marketing-automation-with-sms-via-zapier\/\" \/>\n<meta property=\"og:site_name\" content=\"SMS Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/firetext.co.uk\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-27T09:42:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-10T15:45:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2017\/07\/zapier.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Holly Barber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@firetext_uk\" \/>\n<meta name=\"twitter:site\" content=\"@firetext_uk\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Holly Barber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/personalise-your-marketing-automation-with-sms-via-zapier\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/personalise-your-marketing-automation-with-sms-via-zapier\/\"},\"author\":{\"name\":\"Holly Barber\",\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/#\/schema\/person\/fbd04606e14fca821589bba7405e5d61\"},\"headline\":\"Personalise your marketing automation with SMS via Zapier\",\"datePublished\":\"2017-10-27T09:42:30+00:00\",\"dateModified\":\"2023-02-10T15:45:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/personalise-your-marketing-automation-with-sms-via-zapier\/\"},\"wordCount\":166,\"publisher\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/personalise-your-marketing-automation-with-sms-via-zapier\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2017\/07\/zapier.png\",\"articleSection\":[\"How To\",\"Keeping Customers Happy\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/personalise-your-marketing-automation-with-sms-via-zapier\/\",\"url\":\"https:\/\/www.firetext.co.uk\/blog\/personalise-your-marketing-automation-with-sms-via-zapier\/\",\"name\":\"Personalise your marketing automation with SMS via Zapier - 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