{"id":3600,"date":"2019-03-13T11:29:40","date_gmt":"2019-03-13T11:29:40","guid":{"rendered":"https:\/\/firetext.wpengine.com\/?p=3600"},"modified":"2023-02-10T15:45:52","modified_gmt":"2023-02-10T15:45:52","slug":"what-is-unicode-sms","status":"publish","type":"post","link":"https:\/\/www.firetext.co.uk\/blog\/what-is-unicode-sms\/","title":{"rendered":"What is Unicode SMS?"},"content":{"rendered":"<p>Recently we have expanded our platform to be able to cater for <a href=\"https:\/\/www.firetext.co.uk\/blog\/new-feature-emojis-are-here\/\">sending Emojis<\/a>, along with several languages spoken worldwide, such as Chinese and Arabic. This is all down to \u2018Unicode SMS\u2019.<\/p>\n<p><!--more--><\/p>\n<p>The standard format of an SMS message consists of a 160 character limit with the use of a GSM-7 character set. This would include the A-Z alphabet, along with 0-9 numbers, and some special characters such as the \u2018\u00a3\u2019 or the \u2018@\u2019 sign. We have a full list of the GSM-7 characters <a href=\"https:\/\/www.firetext.co.uk\/docs\/sms-marketing-glossary\/gsm-character-set\">here<\/a>.<\/p>\n<p>Unicode gives you the opportunity to use any known characters within your message, for example, things like Emojis or other languages such as Chinese and Arabic that aren&#8217;t included in the GSM-7 character set.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3601 size-full\" src=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2019\/03\/unicode-sms-by-firetext.png\" alt=\"What is Unicode SMS?\" width=\"800\" height=\"370\" srcset=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2019\/03\/unicode-sms-by-firetext.png 800w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2019\/03\/unicode-sms-by-firetext-300x139.png 300w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2019\/03\/unicode-sms-by-firetext-768x355.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>This gives you a great opportunity as a business, if you are sending internationally you could send the message in the native language of the recipient &#8211; if you couldn&#8217;t before. You can also take the opportunity to give your messages that added character by adding some Emojis.<\/p>\n<p>Unicode SMS is standard for some parts of the world (as you can imagine). However, characters submitted in Unicode use more data bits per character than a standard GSM character. Each Unicode character uses twice the data a standard character does. As such, in order to send a Unicode message across the SMS infrastructure, the number of characters reduces from 160 to 70 for a single SMS. As with all messages, content is key, a small increase in the number of SMS parts may be trivial to getting the message across perfectly.<\/p>\n<p>If you would like to enable your FireText account for sending Unicode messages, then please <a href=\"https:\/\/www.firetext.co.uk\/support\">get in touch<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently we have expanded our platform to be able to cater for sending Emojis, along with several languages spoken worldwide, such as Chinese and Arabic. 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