{"id":3776,"date":"2020-08-28T14:06:24","date_gmt":"2020-08-28T13:06:24","guid":{"rendered":"https:\/\/firetext.wpengine.com\/?p=3776"},"modified":"2023-02-10T15:45:50","modified_gmt":"2023-02-10T15:45:50","slug":"use-sms-to-re-build-your-customer-relationships","status":"publish","type":"post","link":"https:\/\/www.firetext.co.uk\/blog\/use-sms-to-re-build-your-customer-relationships\/","title":{"rendered":"Use SMS to re-build your Customer Relationships"},"content":{"rendered":"<p>Communicating and reconnecting with customers is an essential part of bouncing back from the COVID-19 lockdown for businesses. For a long period of time marketing came to a halt, businesses were closed and the communication was lost between industry and consumer. <!--more-->However with the lockdown easing and industry opening to the public, its the perfect time to start rebuilding your customer relationships and SMS is the ideal solution to help kickstart the communication.<\/p>\n\n\n<p>The <a href=\"https:\/\/www.firetext.co.uk\">FireText SMS platform<\/a> is packed with awesome features to help make the process super simple and efficient. For example, you could easily encourage footfall to return to your store or restaurant by offering an exclusive offer that customers can claim when visiting you. You can send this out to your database within minutes, via a quick and easy <a href=\"https:\/\/www.firetext.co.uk\/sms-marketing-features\/bulk-sms\">bulk SMS <\/a>campaign. There is no better way to welcome back your customers with a one time offer, to motivate them to act instantly.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"557\" height=\"781\" src=\"https:\/\/firetext.wpengine.com\/wp-content\/uploads\/2020\/08\/use_sms_to_build_customer_relationships.png\" alt=\"\" class=\"wp-image-3777\" srcset=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2020\/08\/use_sms_to_build_customer_relationships.png 557w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2020\/08\/use_sms_to_build_customer_relationships-214x300.png 214w\" sizes=\"auto, (max-width: 557px) 100vw, 557px\" \/><\/figure>\n\n\n\n<p>Sending out a bulk SMS message, including an awesome offer is also a great way to spread the word that you\u2019re excited to welcome your customers back. You could send a follow-up campaign to highlight any updates and changes. Whether you\u2019ve had to adapt your opening times or put new safety measures in place, your SMS campaign is the perfect way to let them know instantly and directly.&nbsp;<\/p>\n\n\n\n<p>Within our online text platform, you also have the option to set up <a href=\"https:\/\/www.firetext.co.uk\/sms-marketing-features\/keywords-auto-replies\">SMS Keywords<\/a>, whether this is on our reply numbers or shared shortcode, it\u2019s the perfect lead generation tool. You can start making up for lost time right away by advertising your keyword across your website or other marketing material. As soon as a potential or existing customer texts your keyword they will be instantly added to your contact list and you can start reaching out to them right away.&nbsp;<\/p>\n\n\n\n<p>By utilising one of our <a href=\"https:\/\/www.firetext.co.uk\/sms-marketing-features\/receive-messages\">FireText reply numbers<\/a> your customers have the opportunity to initiate conversations with you as well as being able to respond to messages you send them. By having the ability for two way SMS you\u2019re allowing customers to engage with your business, which helps boost your customer relationships. It also allows your business to communicate with customers on a personal level, this will help rebuild your brand loyalty and encourage customers to return to you.<\/p>\n\n\n\n<p>Within your account, it\u2019s also super easy to manage your <a href=\"https:\/\/www.firetext.co.uk\/sms-marketing-features\/easily-manage-contacts\">SMS contacts.<\/a> On the FireText system, you have the ability to upload as many contacts as you wish and these can easily be segmented into multiple different groups. This makes it perfect for your businesses to be able to send out targeted campaigns easily. The more personal and specific your campaigns are to your recipients, the better engagement and response you will receive. As an example, you could split your customers into groups depending on whether they are a prospect, a regular spender or a customer who hasn\u2019t purchased in a long period of time. You could then use these groups to send out specific offers or highlight certain products which you think will relate to each audience.&nbsp;<\/p>\n\n\n\n<p>These are just a few ways the FireText SMS Platform can be used to help build those all-important relationships with your customers. If you wanted to discuss some ideas for SMS and see how it could help your business further then please don\u2019t hesitate to <a href=\"https:\/\/www.firetext.co.uk\/support\">get in touch<\/a>. We have a number of friendly SMS experts on standby to help you!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Communicating and reconnecting with customers is an essential part of bouncing back from the COVID-19 lockdown for businesses. For a long period of time marketing came to a halt, businesses were closed and the communication was lost between industry and consumer.<\/p>\n","protected":false},"author":9,"featured_media":3779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-3776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keeping-customers-happy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Use SMS to re-build your Customer Relationships - SMS Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.firetext.co.uk\/blog\/use-sms-to-re-build-your-customer-relationships\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use SMS to re-build your Customer Relationships - SMS Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"Communicating and reconnecting with customers is an essential part of bouncing back from the COVID-19 lockdown for businesses. For a long period of time marketing came to a halt, businesses were closed and the communication was lost between industry and consumer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.firetext.co.uk\/blog\/use-sms-to-re-build-your-customer-relationships\/\" \/>\n<meta property=\"og:site_name\" content=\"SMS Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/firetext.co.uk\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-28T13:06:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-10T15:45:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2020\/08\/re-build-customer-relationships-using-SMS-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"394\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lola Cockwell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@firetext_uk\" \/>\n<meta name=\"twitter:site\" content=\"@firetext_uk\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lola Cockwell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/use-sms-to-re-build-your-customer-relationships\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/use-sms-to-re-build-your-customer-relationships\/\"},\"author\":{\"name\":\"Lola Cockwell\",\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/#\/schema\/person\/24b2eb01a62918788416268366a57c62\"},\"headline\":\"Use SMS to re-build your Customer Relationships\",\"datePublished\":\"2020-08-28T13:06:24+00:00\",\"dateModified\":\"2023-02-10T15:45:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/use-sms-to-re-build-your-customer-relationships\/\"},\"wordCount\":592,\"publisher\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/use-sms-to-re-build-your-customer-relationships\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2020\/08\/re-build-customer-relationships-using-SMS-1.png\",\"articleSection\":[\"Keeping Customers Happy\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/use-sms-to-re-build-your-customer-relationships\/\",\"url\":\"https:\/\/www.firetext.co.uk\/blog\/use-sms-to-re-build-your-customer-relationships\/\",\"name\":\"Use SMS to re-build your Customer Relationships - 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