{"id":4264,"date":"2023-08-16T13:21:29","date_gmt":"2023-08-16T12:21:29","guid":{"rendered":"https:\/\/firetext.wpengine.com\/?p=4264"},"modified":"2026-06-01T17:14:33","modified_gmt":"2026-06-01T16:14:33","slug":"bulk-sms-marketing","status":"publish","type":"post","link":"https:\/\/www.firetext.co.uk\/blog\/bulk-sms-marketing\/","title":{"rendered":"Bulk SMS marketing: The busy person\u2019s guide"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Business can already be complicated enough &#8211; messaging your customers should be easy. Read our no-nonsense guide to bulk SMS marketing.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"padtop10\">Step 1: Generate your SMS marketing leads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Already built a list of customers who have opted in to SMS? <a href=\"#step-2\">Skip to step 2.<\/a><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you&#8217;re introducing SMS as a channel or encouraging new leads to opt in, here&#8217;s some awesome lead generation options:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Checkout opt-in:<\/strong> Why not add an opt-in tick box as part of an existing customer journey? For example, you could include an SMS opt-in in your checkout process.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/firetext.wpengine.com\/wp-content\/uploads\/2023\/07\/sms-opt-in-example.png\" alt=\"\" class=\"wp-image-4265\" srcset=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/07\/sms-opt-in-example.png 800w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/07\/sms-opt-in-example-300x75.png 300w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/07\/sms-opt-in-example-768x192.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A website form:<\/strong> Use a ready-made integration with FireText via Zapier, so that when a user signs up, they are automatically added to FireText as a contact. <a href=\"https:\/\/zapier.com\/apps\/typeform\/integrations\/firetext\" target=\"_blank\" rel=\"noreferrer noopener\">See this Typeform example.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/firetext.wpengine.com\/wp-content\/uploads\/2023\/07\/webform-sms.png\" alt=\"\" class=\"wp-image-4266\" srcset=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/07\/webform-sms.png 800w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/07\/webform-sms-300x75.png 300w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/07\/webform-sms-768x192.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>QR code:<\/strong> Perfect for posters, you can create a QR code that allows people to scan and text a relevant opt-in keyword to you. The QR code requires a link, which we can either create for you or you can make in an easy app like <a href=\"http:\/\/www.qrcode-monkey.com\" target=\"_blank\" rel=\"noreferrer noopener\">www.qrcode-monkey.com<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/firetext.wpengine.com\/wp-content\/uploads\/2023\/07\/QR-code-sms.png\" alt=\"\" class=\"wp-image-4267\" srcset=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/07\/QR-code-sms.png 800w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/07\/QR-code-sms-300x75.png 300w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/07\/QR-code-sms-768x192.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tap-to-text link:<\/strong> The \u2018tap-to-text\u2019 link is super handy in a \u2018link-in-bio\u2019 or website. Essentially, when a lead clicks the link, they are taken to a message box with a pre-filled keyword. When they send the keyword, they opt in. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/firetext.wpengine.com\/wp-content\/uploads\/2023\/07\/tap-to-text-link-sms.png\" alt=\"\" class=\"wp-image-4268\" srcset=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/07\/tap-to-text-link-sms.png 800w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/07\/tap-to-text-link-sms-300x75.png 300w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/07\/tap-to-text-link-sms-768x192.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Check out our <a href=\"https:\/\/www.firetext.co.uk\/blog\/sms-lead-generation\/\">lead generation guide<\/a> for more details on your options.<\/p>\n\n\n\n<h2 id=\"step-2\" class=\"padtop40\">Step 2: Write your text message<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At FireText, our biggest focus is to help customer&#8217;s create the best SMS content. Here&#8217;s the key elements to include in your message:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>An introduction<\/strong>: Something as simple as &#8216;<em>Hey, it&#8217;s Hannah from Flower Spa<\/em>&#8216; builds rapport.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Add context: <\/strong>Is this your first time interacting? How can you personalise your message to them? For example, &#8216;<em>As a VIP, you get early-bird access to our 38% off self-care spa sets<\/em>.&#8217;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Include a clear time limit:<\/strong> Add a little bit of urgency to encourage purchases. For example, <em>&#8216;Don&#8217;t walk, run to your relaxation &#8211; sale ends Thursday at midnight!&#8217;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Use emojis if effective<\/strong>: An emoji can transform the way a sentence looks, making your message extra fun and friendly. For example, &#8216;<em>No codes necessary<\/em> \ud83d\ude4c&#8217;<\/p>\n\n\n\n<h2 class=\"padtop40\">Step 3: Create your call to action<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Use action-based wording<\/strong>: Prompt your audience with &#8216;doing&#8217; words in your bulk SMS marketing messages. For example: <em>Check out \/ Shop now \/ Grab your tickets \/ Sign up \/ Click here<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Keep it simple<\/strong>: Try to stick to one main call to action and make the customer&#8217;s action as easy as possible for them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Use a branded trackable URL: <\/strong>Use our track URL tool to make your text links trackable. Or even better &#8211; with our help, <a href=\"https:\/\/help.firetext.co.uk\/hc\/en-gb\/articles\/360013365237--Can-I-include-a-branded-trackable-URL-in-my-SMS-campaign-\">set up a vanity URL,<\/a> so the trackable link is branded to you! See the example below \ud83d\udc47<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/firetext.wpengine.com\/wp-content\/uploads\/2023\/07\/FireText-vanity-URL.png\" alt=\"\" class=\"wp-image-4270\" srcset=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/07\/FireText-vanity-URL.png 800w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/07\/FireText-vanity-URL-300x75.png 300w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/07\/FireText-vanity-URL-768x192.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"padtop40\">Step 4: Include an opt-out<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;d always recommend including an opt-out in your text messages. Anyone can opt out if they wish, and by giving this option, you&#8217;re ensuring you&#8217;re communicating with an actively engaged audience. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A URL opt-out is a link you can include at the end of your text messages. Once we create this for you, it would look something like this, with the URL personalised to your brand:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/firetext.wpengine.com\/wp-content\/uploads\/2023\/07\/FireText-Opt-out-URL.png\" alt=\"\" class=\"wp-image-4271\" srcset=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/07\/FireText-Opt-out-URL.png 800w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/07\/FireText-Opt-out-URL-300x75.png 300w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/07\/FireText-Opt-out-URL-768x192.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"padtop40\">Step 5: Send your SMS (don\u2019t forget to test send)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Before you send, check the following:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Have you test sent your message to yourself first?<\/li>\n\n\n\n<li>What time are you sending\/scheduling your message for?<\/li>\n\n\n\n<li>Put yourself in your audience\u2019s shoes &#8211; is it clear who you are? Is your call to action clear and compelling?<\/li>\n\n\n\n<li>Have you included a <a href=\"https:\/\/help.firetext.co.uk\/hc\/en-gb\/articles\/360000060592-How-do-I-offer-an-opt-out-\">clear opt-out?<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For a full SMS campaign checklist, <a href=\"https:\/\/www.firetext.co.uk\/sites\/default\/files\/guides\/SMS-Campaign-Checklist.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">check out our ultimate pre-send PDF. <\/a><\/p>\n\n\n\n<h2 class=\"padtop40\">Step 6: Review &#038; adapt<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After your <a href=\"https:\/\/www.firetext.co.uk\/sms-marketing-features\/bulk-sms\">bulk SMS marketing<\/a> campaign, think about what did and didn&#8217;t work. Use our reporting features to analyse performance. Within your FireText account, you can see: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A delivery report<\/strong>: See a full breakdown of what has and hasn&#8217;t been delivered. The delivery report tells you the percentage of deliveries, and any failed deliveries likely due to invalid numbers\/no signal\/phones being turned off. This allows you to cleanse your data with every campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A click report:<\/strong> If you included a FireText track URL in your messages, you can view the results of who has and hasn&#8217;t clicked &#8211; helping you analyse the performance of your campaigns and constantly improve. You can also use the click report to follow up with clickers and non-clickers, segmenting these groups with a different targeted message.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"mailto:hello@firetext.co.uk\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"150\" src=\"https:\/\/firetext.wpengine.com\/wp-content\/uploads\/2023\/04\/image-24-1024x150.png\" alt=\"FireText call to action\" class=\"wp-image-4233\" srcset=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/04\/image-24-1024x150.png 1024w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/04\/image-24-300x44.png 300w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/04\/image-24-768x113.png 768w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/04\/image-24-1536x226.png 1536w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/04\/image-24-2048x301.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business can already be complicated enough &#8211; messaging your customers should be easy. Read our no-nonsense guide to bulk SMS marketing.<\/p>\n","protected":false},"author":11,"featured_media":4283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-4264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sms-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bulk SMS Marketing: A Busy Person&#039;s Guide - SMS Marketing Blog<\/title>\n<meta name=\"description\" content=\"Not much time to do the research? Don\u2019t fret. Read our no-nonsense snapshot guide to bulk SMS marketing for step-by-step guidance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.firetext.co.uk\/blog\/bulk-sms-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bulk SMS Marketing: A Busy Person&#039;s Guide - SMS Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"Not much time to do the research? Don\u2019t fret. Read our no-nonsense snapshot guide to bulk SMS marketing for step-by-step guidance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.firetext.co.uk\/blog\/bulk-sms-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"SMS Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/firetext.co.uk\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-16T12:21:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-01T16:14:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/08\/bulk-sms-marketing-featured-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"420\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Megan Parker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@firetext_uk\" \/>\n<meta name=\"twitter:site\" content=\"@firetext_uk\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Megan Parker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/bulk-sms-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/bulk-sms-marketing\\\/\"},\"author\":{\"name\":\"Megan Parker\",\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/272c184e80b2a6fa926acaa2c42cb0dd\"},\"headline\":\"Bulk SMS marketing: The busy person\u2019s guide\",\"datePublished\":\"2023-08-16T12:21:29+00:00\",\"dateModified\":\"2026-06-01T16:14:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/bulk-sms-marketing\\\/\"},\"wordCount\":745,\"publisher\":{\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/bulk-sms-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/bulk-sms-marketing-featured-image.png\",\"articleSection\":[\"SMS Tips &amp; Tricks\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/bulk-sms-marketing\\\/\",\"url\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/bulk-sms-marketing\\\/\",\"name\":\"Bulk SMS Marketing: A Busy Person's Guide - SMS Marketing Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/bulk-sms-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/bulk-sms-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/bulk-sms-marketing-featured-image.png\",\"datePublished\":\"2023-08-16T12:21:29+00:00\",\"dateModified\":\"2026-06-01T16:14:33+00:00\",\"description\":\"Not much time to do the research? 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