{"id":4264,"date":"2023-08-16T13:21:29","date_gmt":"2023-08-16T12:21:29","guid":{"rendered":"https:\/\/firetext.wpengine.com\/?p=4264"},"modified":"2024-03-13T10:52:45","modified_gmt":"2024-03-13T10:52:45","slug":"bulk-sms-marketing","status":"publish","type":"post","link":"https:\/\/www.firetext.co.uk\/blog\/bulk-sms-marketing\/","title":{"rendered":"The busy person\u2019s guide to bulk SMS marketing"},"content":{"rendered":"\n

Not much time to do the research? Read our no-nonsense guide to bulk SMS marketing.<\/p>\n\n\n\n\n\n\n\n

Step 1: Generate your SMS leads<\/h2>\n\n\n\n

Already built a list of customers who have opted in to SMS? Skip to step 2.<\/a><\/em><\/p>\n\n\n\n

Whether you’re introducing SMS as a channel or encouraging new leads to opt in, here’s some awesome lead generation options:<\/p>\n\n\n\n

Checkout opt-in:<\/strong> Why not add an opt-in tick box as part of an existing customer journey? For example, you could include an SMS opt-in in your checkout process.<\/p>\n\n\n\n

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A website form:<\/strong> Use a ready-made integration with FireText via Zapier, so that when a user signs up, they are automatically added to FireText as a contact. See this Typeform example.<\/a><\/p>\n\n\n\n

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QR code:<\/strong> Perfect for posters, you can create a QR code that allows people to scan and text a relevant opt-in keyword to you. The QR code requires a link, which we can either create for you or you can make in an easy app like www.qrcode-monkey.com<\/a>.<\/p>\n\n\n\n

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Tap-to-text link:<\/strong> The \u2018tap-to-text\u2019 link is super handy in a \u2018link-in-bio\u2019 or website. Essentially, when a lead clicks the link, they are taken to a message box with a pre-filled keyword. When they send the keyword, they opt in. <\/p>\n\n\n\n

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Check out our lead generation guide<\/a> for more details on your options.<\/p>\n\n\n\n

Step 2: Write your text message<\/h2>\n\n\n\n

At FireText, our biggest focus is to help customer’s create the best SMS content. Here’s the key elements to include in your message:<\/p>\n\n\n\n

An introduction<\/strong>: Something as simple as ‘Hey, it’s Hannah from Flower Spa<\/em>‘ builds rapport.<\/p>\n\n\n\n

Add context: <\/strong>Is this your first time interacting? How can you personalise your message to them? For example, ‘As a VIP, you get early-bird access to our 38% off self-care spa sets<\/em>.’<\/p>\n\n\n\n

Include a clear time limit:<\/strong> Add a little bit of urgency to encourage purchases. For example, ‘Don’t walk, run to your relaxation – sale ends Thursday at midnight!’<\/em><\/p>\n\n\n\n

Use emojis if effective<\/strong>: An emoji can transform the way a sentence looks, making your message extra fun and friendly. For example, ‘No codes necessary<\/em> \ud83d\ude4c’<\/p>\n\n\n\n

Step 3: Create your call to action<\/h2>\n\n\n\n

Use action-based wording<\/strong>: Prompt your audience with ‘doing’ words in your bulk SMS marketing messages. For example: Check out \/ Shop now \/ Grab your tickets \/ Sign up \/ Click here<\/em><\/p>\n\n\n\n

Keep it simple<\/strong>: Try to stick to one main call to action and make the customer’s action as easy as possible for them.<\/p>\n\n\n\n

Use a branded trackable URL: <\/strong>Use our track URL tool to make your text links trackable. Or even better – with our help, set up a vanity URL,<\/a> so the trackable link is branded to you! See the example below \ud83d\udc47<\/p>\n\n\n\n

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Step 4: Include an opt-out<\/h2>\n\n\n\n

We’d always recommend including an opt-out in your text messages. Anyone can opt out if they wish, and by giving this option, you’re ensuring you’re communicating with an actively engaged audience. <\/p>\n\n\n\n

A URL opt-out is a link you can include at the end of your text messages. Once we create this for you, it would look something like this, with the URL personalised to your brand:<\/p>\n\n\n\n

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Step 5: Send your SMS (don\u2019t forget to test send)<\/h2>\n\n\n\n

Before you send, check the following:<\/strong><\/p>\n\n\n\n