{"id":4288,"date":"2025-08-13T10:05:00","date_gmt":"2025-08-13T09:05:00","guid":{"rendered":"https:\/\/firetext.wpengine.com\/?p=4288"},"modified":"2025-08-13T16:11:32","modified_gmt":"2025-08-13T15:11:32","slug":"black-friday-lead-generation","status":"publish","type":"post","link":"https:\/\/www.firetext.co.uk\/blog\/black-friday-lead-generation\/","title":{"rendered":"How to generate SMS leads before Black Friday"},"content":{"rendered":"\n<p>Black Friday is a chance to gain more customers, hopefully for the long run. To get prepared, why not start generating SMS leads right now <em>before<\/em> the season begins?<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"padtop10\">Use social media to pre-empt big offers<\/h2>\n\n\n\n<p>Social media is an easy way to encourage your followers to opt in to SMS. As a mobile-dominated medium, it makes sense to naturally guide followers from socials to SMS. And a Black Friday offer is just the hook for new leads. <\/p>\n\n\n\n<p>As an incentive for your users to opt in, you may post something like:<em> Opt in to SMS for early access to our Black Friday deals<\/em>. <em>Head to the link in our bio.<\/em><\/p>\n\n\n\n<p>Our tap-to-text feature is the perfect tool to help you with this. Users simply click a link \u2013 in your bio or link tree \u2013 and they&#8217;re taken to a pre-filled text message box. All they have to do is hit send and they opt in to SMS.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"350\" src=\"https:\/\/firetext.wpengine.com\/wp-content\/uploads\/2023\/08\/tap-to-text-for-black-friday.png\" alt=\"\" class=\"wp-image-4289\" srcset=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/08\/tap-to-text-for-black-friday.png 800w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/08\/tap-to-text-for-black-friday-300x131.png 300w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/08\/tap-to-text-for-black-friday-768x336.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">All you need is a FireText reply number, with a keyword set up on it. We can then create the tap-to-text link for you.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"padtop10\">Print posters for your shop<\/h2>\n\n\n\n<p>A passer-by can scan a QR code to gain access to your Black Friday deals. All they have to do is scan the QR code, and they\u2019ll be taken to a pre-filled text message box with opt-in content to a dedicated number. They hit send and voila, they\u2019re opted in! Try it out below \ud83d\udc47<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"350\" src=\"https:\/\/firetext.wpengine.com\/wp-content\/uploads\/2023\/08\/Black-Friday-QR-code-SMS.png\" alt=\"\" class=\"wp-image-4293\" srcset=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/08\/Black-Friday-QR-code-SMS.png 800w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/08\/Black-Friday-QR-code-SMS-300x131.png 300w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/08\/Black-Friday-QR-code-SMS-768x336.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">You can use a tool such as <a href=\"https:\/\/www.qrcode-monkey.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">QR code monkey <\/a>to generate this. Behind the QR code, you will need to have set up a FireText reply number and keyword. We can create this link for you, or you can type this into the &#8216;SMS&#8217; section of QR code monkey.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"padtop10\">Launch a BF pop-up on your website<\/h2>\n\n\n\n<p>Another effective tool is a Black Friday pop-up on your website. This is a super topical tool to include on for mobile visitors on your website. All you have to do is build a pop-up with a &#8216;sign up to SMS&#8217; link.  <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"350\" src=\"https:\/\/firetext.wpengine.com\/wp-content\/uploads\/2023\/08\/black-friday-website-pop-up.png\" alt=\"\" class=\"wp-image-4291\" srcset=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/08\/black-friday-website-pop-up.png 800w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/08\/black-friday-website-pop-up-300x131.png 300w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/08\/black-friday-website-pop-up-768x336.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Much like the social media scenario above,  first Upon clicking, the user is taken to a new text message thread, where the message box is pre-filled with an opt-in keyword. All they have to do is hit send to actually opt in. Again, to set this up, you need to have a FireText reply number and a keyword set up on it.<\/p>\n\n\n\n<h2 class=\"padtop10\">On print advertising<\/h2>\n\n\n\n<p>Advertising the classic way? A great tool for this is a keyword on 82228, or the QR code. Our customers have used keywords on 82228 in the past on mediums such as billboards and buses. It&#8217;s effective for catching leads with a memorable word and number. <\/p>\n\n\n\n<p>For more info on what you need from each tool, head to our <a href=\"https:\/\/www.firetext.co.uk\/blog\/sms-lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">ultimate guide to lead generation<\/a>. Or get in touch with one of our lovely SMS experts by clicking below \ud83d\udc47<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"mailto:hello@firetext.co.uk\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"150\" src=\"https:\/\/firetext.wpengine.com\/wp-content\/uploads\/2023\/04\/image-24-1024x150.png\" alt=\"FireText call to action\" class=\"wp-image-4233\" srcset=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/04\/image-24-1024x150.png 1024w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/04\/image-24-300x44.png 300w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/04\/image-24-768x113.png 768w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/04\/image-24-1536x226.png 1536w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2023\/04\/image-24-2048x301.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday is a chance to gain more customers, hopefully for the long run. To get prepared, why not start generating SMS leads right now before the season begins?<\/p>\n","protected":false},"author":11,"featured_media":4298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-4288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to generate SMS leads before Black Friday - SMS Marketing Blog<\/title>\n<meta name=\"description\" content=\"Black Friday is a chance to gain more customers, hopefully for the long run. 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