{"id":4450,"date":"2024-10-17T10:35:19","date_gmt":"2024-10-17T09:35:19","guid":{"rendered":"https:\/\/firetext.wpengine.com\/?p=4450"},"modified":"2024-10-23T15:03:03","modified_gmt":"2024-10-23T14:03:03","slug":"keep-tradition-or-break-rules","status":"publish","type":"post","link":"https:\/\/www.firetext.co.uk\/blog\/keep-tradition-or-break-rules\/","title":{"rendered":"Which side are you on: Keep traditions or break the Black Friday rules?"},"content":{"rendered":"\n
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Do you like sticking to a set plan or do you prefer to go with the flow? Take your pick in this guide. Filled with tips, content examples and cheeky hints on how to go against the grain.
Disclaimer: <\/strong>There are no rights or wrongs here! This guide will give you confidence in your brand’s approach to SMS marketing, and hopefully inspire some experimentation.<\/p>\n\n\n\n\n\n\n\n

Black Friday vs. Pink Thursday<\/h2>\n\n\n\n

Tradition: Stick to Black Friday <\/h4>\n\n\n\n

It’s never too early to start planning. As a champion of tradition, you’re sticking to the tried, tested and traditional Black Friday, carefully building anticipation and following the conventional Black Friday hype calendar. As a planner, you might appreciate a checklist:<\/p>\n\n\n\n

\ud83c\udf34 Grow your SMS subscriber list <\/strong>ahead of Black Friday
\ud83e\uddd4 Upload, manage & segment your contacts<\/strong>
Use our NEW video guide to uploading contacts<\/a> from our very own Alannah!
<\/em>\ud83d\uded2 Choose promotion type<\/strong> & timeline<\/strong>
\u270d Prepare your content<\/strong>
\ud83d\udcc5 Schedule your messages for 29th November<\/strong><\/p>\n\n\n\n

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\ud83d\udca1 Tip: <\/strong>No doubt your planning is in full swing. For detailed tips along the way, check out our Black Friday Blueprint<\/a> – from ways to generate leads to crafting your content.<\/p>\n\n\n\n

Break the rules: Create your own event <\/h4>\n\n\n\n

You’re breaking the rules entirely and creating your own event to skip the Black Friday chaos. You’re steering away from the constraints of the calendar with your own plans \u2013 from Small Business Saturday to Green November.<\/p>\n\n\n\n

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\ud83d\udca1 Tip: <\/strong>Wanna experiment with your messaging? Try some split testing! <\/p>\n\n\n\n

Punctual vs. paradise time<\/h2>\n\n\n\n

Tradition: Tried-and-tested timeline<\/h4>\n\n\n\n

Be right on time and plan ahead with a countdown to Black Friday to keep your campaigns on track. A handy formula in the lead-up to Black Friday might look something like this:

7 days before: <\/strong>Build excitement with teasers.
3 days before:<\/strong> Send reminders to build urgency.
On the day: <\/strong>Go all in with your best offers.<\/p>\n\n\n\n

A countdown message may look something like this:<\/p>\n\n\n\n

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\ud83d\udca1 Tip: <\/strong>SMS scheduling is your best friend here. Check out our quick video guide<\/a> on how to schedule in advance. So you can sit back and relax!<\/p>\n\n\n\n

Break the rules: Make your own schedule<\/h4>\n\n\n\n

You could launch a Black Friday (or your own event) event mega early or mega late. You’re full of surprises and come out of nowhere when customers need you the most (way before Black Friday, or after the overwhelming chaos of Black Friday. Where the no-mans-land between November and Christmas lies)<\/p>\n\n\n\n

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Targeted precision vs. ‘everyone’s invited’<\/h2>\n\n\n\n

Tradition: Segment your contacts<\/h4>\n\n\n\n

Segmenting is key to targeting the right customers with the right messages. Traditionalists will carefully divide their audience by past behaviour, purchase history, or engagement level.<\/p>\n\n\n\n

Use common segments like VIPs, cart abandoners, and first-time buyers.<\/p>\n\n\n\n

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Hey VIP! \ud83c\udf81 Get exclusive early access to our Black Friday sale before everyone else. Starts tomorrow\u2014check it out here: [Link]”<\/em><\/p>\n\n\n\n

Break the rules: Ask the audience<\/h4>\n\n\n\n

Rule-breakers may segment lightly or not at all, choosing to send broad messages that are more playful and encourage interaction.<\/p>\n\n\n\n

Use open-ended messaging to ask customers directly what they\u2019re interested in. For example: <\/p>\n\n\n\n

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\ud83d\udca1 Tip: <\/strong>Set up a FireText Reply Number,<\/a> so you can have two-way interactions with customers.<\/p>\n\n\n\n

Hey, Sam here from Hikeworld. We don\u2019t do favourites – we love you all! For this week only, bag 20% off all winter equipment. Perfect for you or loved ones (but mostly you). Browse now hikers: <\/em>[link]<\/p>\n\n\n\n

Solid schedule vs. reactive sending<\/h2>\n\n\n\n

Tradition: Everything is planned ahead<\/h4>\n\n\n\n

You have a ready-to-go plan, so when Black Friday arrives, you can sit back and let the campaign run smoothly.<\/p>\n\n\n\n

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Break the rules: Send reactive messages<\/h4>\n\n\n\n

You have no rigid plan, and can react to real-time events and customer behaviour.<\/p>\n\n\n\n

Wow, you guys loved the scarves! They sold out before Black Friday even started \ud83d\ude32 Check out what\u2019s still available: [Link]<\/em><\/p>\n\n\n\n

\ud83d\udca1 Tip: <\/strong>AI tools such as Chat GPT can help you refine last-minute messages, acting as your little content buddy. Our team can also help with content \ud83d\udc4b<\/p>\n\n\n\n

Clear & concise vs. creative content <\/h2>\n\n\n\n

Tradition: Confident deals<\/h4>\n\n\n\n

Simple, direct messaging focused on the offer. No frills, just results.<\/p>\n\n\n\n

Black Friday starts NOW! \ud83c\udf89 30% off everything for the next 24 hours. Don\u2019t miss out: [Link]<\/em><\/p>\n\n\n\n

Break the rules: Dare to be human<\/h4>\n\n\n\n

Inject humour or vulnerability. Be human, be different. Treat your customers like humans with a warm and conversational tone. You could try using language like that is soo you \/ I thought you\u2019d love this\u2026\/ I have a feeling you will love this \/ Pssst!<\/em><\/p>\n\n\n\n

Use personal experience or humorous anecdotes. For example, \u201cSpoiler: I love these new socks so much, I\u2019ve worn them twice in a row!<\/em>\u201d This shows off the desirability of the product – and keeps things light and relatable.<\/p>\n\n\n\n

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\ud83d\udca1 Tip:<\/strong> Be curious and see how you can play around with message previews (for customers who have this enabled). Test things out on your own phone and see how they look. This is great for creating intrigue. <\/p>\n\n\n\n

Some more ideas & inspiration:<\/strong><\/p>\n\n\n\n

Surprise! We reluctantly hopped on the Black Friday bandwagon because, well, who doesn\u2019t love a good sale? \ud83c\udf89 Check out our deals\u2014don\u2019t worry, we\u2019ll be back to normal soon!<\/em> [Link]<\/p>\n\n\n\n

Hey, everyone! Feeling a little guilty about diving into Black Friday, but let\u2019s face it\u2014who doesn\u2019t love saving? \ud83d\ude05 Grab our early deals before I hide under my desk! [Link]<\/em><\/p>\n\n\n\n

\ud83d\udca1 Tip: <\/strong>Honesty and vulnerability goes a long way, adding humanity to messages and making them memorable in a phone full of deals. <\/p>\n\n\n\n

What do traditionalists & rule-breakers have in common? <\/h2>\n\n\n\n

They both use FireText! Whatever your approach to Black Friday, our lovely team is ready to support you. The best way for tips on content & tools? Book a call with us.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Do you like sticking to a set plan or do you prefer to go with the flow? Take your pick in this guide. Filled with tips, content examples and cheeky hints on how to go against the grain.Disclaimer: There are no rights or wrongs here! This guide will give you confidence in your brand’s approach […]<\/p>\n","protected":false},"author":11,"featured_media":4463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-4450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sms-tips"],"yoast_head":"\nKeeping Black Friday Traditions vs. Breaking The Rules - SMS Marketing Blog<\/title>\n<meta name=\"description\" content=\"Do you like sticking to a set plan or do you prefer to go with the flow? 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