{"id":4556,"date":"2025-10-27T10:08:33","date_gmt":"2025-10-27T10:08:33","guid":{"rendered":"https:\/\/firetext.wpengine.com\/?p=4556"},"modified":"2026-09-21T14:57:08","modified_gmt":"2026-09-21T13:57:08","slug":"stand-out-in-black-friday-ai-crowd","status":"publish","type":"post","link":"https:\/\/www.firetext.co.uk\/blog\/stand-out-in-black-friday-ai-crowd\/","title":{"rendered":"How to stand out in the AI crowd this Black Friday"},"content":{"rendered":"\n
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The more we use AI, the more obvious it becomes. Scrolling through LinkedIn, I find myself playing the AI paranoia game – spotting the difference between original and copy-and-paste content. Following the rollout of the \u2018seems like AI slop\u2019 button, LinkedIn\u2019s Chief Product Officer says it’s been pressed over a million times<\/a>, resulting in a 40% drop in views on reported content. Whether on LinkedIn, emails, posters, or SMS, the backlash against AI-generated content suggests there must be a balance between efficiency (AI) and originality (you). Especially during busy seasons like Black Friday.<\/p>\n\n\n\n\n\n\n\n

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Why your Black Friday messages need you<\/h2>\n\n\n\n

It\u2019s likely that your customers\u2019 inboxes will be – or are – drowning in identical promotional emails. Generic messages like \u2018FLASH SALE! 50% OFF!\u2019 all blur into the background noise like a DFS sale, creating the blob that is Black Friday. In all that AI hoarding, the brands that break through won\u2019t be the loudest, they\u2019ll be the ones that feel real.

This goes against everything my English teacher taught me, but nowadays I find myself wanting to see a little spelling mistake here and there to prove there’s a human behind it. It\u2019s not something I recommend, but it represents a strong desire to see something human. The resurrection of typo marketing<\/a> and accidentally-on-purpose campaigns shows that brands are responding to people’s craving for authenticity in what feels like an inauthentic time.<\/p>\n\n\n\n

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How to balance your human-ness with AI content<\/h2>\n\n\n\n

Whether you\u2019re workshopping ideas or using AI\u2019s help to edit your content, you are the most important part of any generative AI prompt.<\/p>\n\n\n\n

Be persistent with prompts & have the final say<\/h4>\n\n\n\n

Instead of asking for \u2018a Black Friday retail text,\u2019 be more thorough with prompts: \u2018a conversational Black Friday text for loyal customers who\u2019ve bought winter boots before, focusing on styling tips rather than discounts.\u2019 Be specific, rinse and repeat. You can even get tools that give small businesses advice on LLM (Large Language Model) prompts to give you some inspiration<\/p>\n\n\n\n

Every AI-generated piece needs your human perspective. Does this sound like your brand? Would you send this to your best customer? Would you say this message on a phone call? If it doesn\u2019t, and it\u2019s taking more time to use AI than it is to write your own content, weigh up your options.<\/p>\n\n\n\n

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Be unique in every message<\/h4>\n\n\n\n

Reference something only your customers would appreciate. Instead of \u2018Don\u2019t miss out on these amazing deals!\u2019 try \u2018Remember those boots you favourited last month? Well, today\u2019s your lucky day.\u2019 These kinds of messages show you\u2019re using data to your advantage, which we explain more about in our guide to segmenting your customer data<\/a> (spoiler: it\u2019s easier than you think).<\/p>\n\n\n\n

Join the ‘accidentally on purpose’ trend<\/h4>\n\n\n\n

Some brands have even started to embrace more ‘mistake’ style emails, where they ‘accidentally’ talk about a deal ‘too early’. It’s nice to see we were ahead of the game when we published this example in 2024 when we asked ‘which side are you on?<\/a>‘<\/p>\n\n\n\n

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And then this one back in 2023 in the Black Friday Blueprint<\/a>…<\/p>\n\n\n\n

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Turn \u2018boring\u2019 updates into sales opportunities<\/h4>\n\n\n\n

Order confirmations and shipping updates<\/a> land when customers are most engaged, yet most businesses treat them as purely functional. Transform \u2018Your order has been dispatched\u2019 into \u2018Your new favourites are on their way – here are three ways to style them when they arrive.\u2019<\/p>\n\n\n\n

Quick reality check. Is the novelty of AI ever-lasting?<\/h2>\n\n\n\n

As a little research for this blog, I asked my friend \u2013 who works at a marketing agency \u2013 if AI is having an impact on their client base. She said clients often get excited about AI, disappear to try it themselves, then come back months later realising it doesn\u2019t quite capture their writing style or the nuanced input that humans offer. It\u2019s kind of having a \u2018boomerang\u2019 effect. It\u2019s worth bearing this in mind when creating your SMS content, as more and more people are identifying it.<\/p>\n\n\n\n

What does generic AI content look like?<\/h2>\n\n\n\n

There are some key signs, including:
Overly enthusiastic language that doesn’t match the brand
Generic superlatives (“amazing,” “incredible,” “don’t miss out”)
Too many emojis \ud83e\udd28
Perfect grammar but lifeless messaging
Content that could work for any brand in any industry<\/p>\n\n\n\n

Let AI assist you, not boss you around!<\/h2>\n\n\n\n

AI is your assistant, not your replacement. Use it for efficiency, then add your human perspective for authenticity. Let it prep the groundwork while you add the special bit that makes your messaging yours.<\/p>\n\n\n\n

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How we help you strike the human-AI balance<\/h2>\n\n\n\n

We’re the humans in the AI noise. Our team can help you identify opportunities for human touches, and create messaging that preserves personality.

Ready to find that perfect balance for the busy season? Book a call with us<\/a> – or send us an email to hello@firetext.co.uk<\/a> for a chat \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

The more we use AI, the more obvious it becomes. Scrolling through LinkedIn, I find myself playing the AI paranoia game – spotting the difference between original and copy-and-paste content. Following the rollout of the \u2018seems like AI slop\u2019 button, LinkedIn\u2019s Chief Product Officer says it’s been pressed over a million times, resulting in a […]<\/p>\n","protected":false},"author":11,"featured_media":4573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-4556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to"],"yoast_head":"\nHow to stand out in the AI crowd this Black Friday - SMS Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/firetext.wpengine.com\/stand-out-in-black-friday-ai-crowd\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to stand out in the AI crowd this Black Friday - SMS Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"The more we use AI, the more obvious it becomes. 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