{"id":471,"date":"2013-09-20T12:27:25","date_gmt":"2013-09-20T12:27:25","guid":{"rendered":"http:\/\/www.firetext.co.uk\/blog\/?p=471"},"modified":"2024-03-01T15:45:11","modified_gmt":"2024-03-01T15:45:11","slug":"five-reasons-you-need-sms-in-your-marketing-mix","status":"publish","type":"post","link":"https:\/\/www.firetext.co.uk\/blog\/five-reasons-you-need-sms-in-your-marketing-mix\/","title":{"rendered":"Five Reasons You Need SMS in Your Marketing Toolkit"},"content":{"rendered":"<p>If you are a marketer or business owner, you&#8217;re always trying to come up with ways to make your business visible wherever your customers are. With a ratio of four mobile devices to every computer it\u2019s clear everyone\u2019s going mobile \u2013 so you need to make sure you\u2019re on their mobile device.<\/p>\n<p><span style=\"line-height: 1.714285714; font-size: 1rem;\">We\u2019ve got five reasons why you can\u2019t afford to ignore <a href=\"https:\/\/www.firetext.co.uk\" target=\"_blank\" rel=\"noopener noreferrer\">SMS\u00a0marketing.<\/a><\/span><\/p>\n<p><!--more--><\/p>\n<h4>1. It will help you go green<\/h4>\n<p>We revealed last month that sending a text message has the lowest impact on our <a href=\"https:\/\/www.firetext.co.uk\/blog\/infographic-the-impact-of-co%E2%82%82mmunication\/\" target=\"_blank\" rel=\"noopener noreferrer\">carbon footprint <\/a>\u2013 in fact it\u2019s almost a carbon free way of communicating \u2013 so if you\u2019re looking for ways to make your business greener, SMS marketing is a big step in the right direction.<\/p>\n<h4>\u00a02.\u00a0Its cost effective<\/h4>\n<p>With no monthly contract, an SMS campaign won\u2019t cost you the earth but you could see fantastic return on investment. Real-time reporting and trackable URLs can help you ensure your money is well spent.<\/p>\n<h4>\u00a03.\u00a0You&#8217;ll keep up with market trends<\/h4>\n<p>With smartphone users increasing daily, most businesses are finding ways they can make their business mobile friendly. SMS is tried, tested and has been around for over 20 years \u2013 using it to communicate with customers will ensure your business keeps up with market trends whilst using a reliable method.<\/p>\n<h4>4.\u00a0It will save you time<\/h4>\n<p>Sending an SMS to all your customers with FireText takes no longer than sending a text on your own phone. So, not only will you free up some precious time, with over 90% of messages read within 3 minutes of being received you could see results in minutes.<\/p>\n<h4>5. Your customers love it<\/h4>\n<p>We already know 98% of SMS get opened, putting it heads and shoulders above any other communication method in terms of read rate. Most people send and receives text messages on a daily basis so we know your customers like, have access to and know how to use SMS.<\/p>\n<p>If you still need convincing, check out some of our case studies <a href=\"https:\/\/www.firetext.co.uk\/blog\/category\/customers\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are a marketer or business owner, you&#8217;re always trying to come up with ways to make your business visible wherever your customers are. With a ratio of four mobile devices to every computer it\u2019s clear everyone\u2019s going mobile \u2013 so you need to make sure you\u2019re on their mobile device. We\u2019ve got five [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":479,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[19],"class_list":["post-471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sms-tips","tag-five-reasons-you-need-sms-in-your-marketing-mix"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Five Reasons You Need SMS in Your Marketing Toolkit - SMS Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.firetext.co.uk\/blog\/five-reasons-you-need-sms-in-your-marketing-mix\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five Reasons You Need SMS in Your Marketing Toolkit - SMS Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"If you are a marketer or business owner, you&#8217;re always trying to come up with ways to make your business visible wherever your customers are. 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We\u2019ve got five [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.firetext.co.uk\/blog\/five-reasons-you-need-sms-in-your-marketing-mix\/\" \/>\n<meta property=\"og:site_name\" content=\"SMS Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/firetext.co.uk\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-20T12:27:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-01T15:45:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2013\/09\/number-51.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"460\" \/>\n\t<meta property=\"og:image:height\" content=\"467\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Holly Barber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@firetext_uk\" \/>\n<meta name=\"twitter:site\" content=\"@firetext_uk\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Holly Barber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/five-reasons-you-need-sms-in-your-marketing-mix\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/five-reasons-you-need-sms-in-your-marketing-mix\/\"},\"author\":{\"name\":\"Holly Barber\",\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/#\/schema\/person\/fbd04606e14fca821589bba7405e5d61\"},\"headline\":\"Five Reasons You Need SMS in Your Marketing Toolkit\",\"datePublished\":\"2013-09-20T12:27:25+00:00\",\"dateModified\":\"2024-03-01T15:45:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/five-reasons-you-need-sms-in-your-marketing-mix\/\"},\"wordCount\":341,\"publisher\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/five-reasons-you-need-sms-in-your-marketing-mix\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2013\/09\/number-51.jpg\",\"keywords\":[\"Five reasons you need SMS in your marketing mix.\"],\"articleSection\":[\"SMS Tips &amp; 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