{"id":528,"date":"2014-01-17T11:09:04","date_gmt":"2014-01-17T11:09:04","guid":{"rendered":"http:\/\/www.firetext.co.uk\/blog\/?p=528"},"modified":"2023-02-10T15:46:09","modified_gmt":"2023-02-10T15:46:09","slug":"get-your-sms-marketing-campaigns-in-shape","status":"publish","type":"post","link":"https:\/\/www.firetext.co.uk\/blog\/get-your-sms-marketing-campaigns-in-shape\/","title":{"rendered":"Get your SMS Marketing Campaigns in Shape."},"content":{"rendered":"<p>January \u2013 the month of new beginnings \u2013 get fit, save money, find a new job, the list goes on. Lots of us will have the same resolutions every year (and we&#8217;ve probably broken them already) but, if there\u2019s one we make sure we stick to in 2014, let\u2019s get our SMS marketing campaigns kicked into shape!<\/p>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/01\/tape-measure.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-529 aligncenter\" src=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/01\/tape-measure-300x199.jpg\" alt=\"tape-measure\" width=\"300\" height=\"199\" srcset=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/01\/tape-measure-300x199.jpg 300w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/01\/tape-measure-1024x680.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Are you getting the most from your campaigns? Try considering the following:<\/p>\n<h4>Know your audience.<\/h4>\n<p>Think about your customers, what they want, the problems they have and what solution you can offer. Make sure your messages are consistent and reflect your brand at all times.<\/p>\n<h4>Clean data.<\/h4>\n<p>By starting with a clean, up-to-date list of mobile numbers you\u2019re a step ahead before you\u2019ve even sent your message. Ensure customers have opted-in to receive SMS marketing messages from you and make sure the numbers you have are correct.<\/p>\n<h4>Plan content.<\/h4>\n<p>Make sure you have a good reason to send a message. The more interesting your message, the more customers will engage with your business. Spend a little time now putting together a 12 month plan now \u2013 you\u2019ll be glad you did later on.<\/p>\n<h4>Be creative.<\/h4>\n<p>In a competitive market, everything you do as a business needs to ensure you stand out from the crowd. Your SMS campaigns are no different; coming up with creative message ideas will be sure to maximise response.<\/p>\n<h4>Schedule campaigns.<\/h4>\n<p>Do you use the <a href=\"https:\/\/www.firetext.co.uk\/sms-marketing-features\/schedule-messages\" target=\"_blank\" rel=\"noopener noreferrer\">scheduling functionality<\/a>? If you have your campaigns planned in advance you can write them and schedule them, ready for sending.<\/p>\n<h4>Monitor results.<\/h4>\n<p>Track delivery results and click through rates with our <a href=\"https:\/\/www.firetext.co.uk\/sms-marketing-features\/delivery-reporting\" target=\"_blank\" rel=\"noopener noreferrer\">reporting tools<\/a> to ensure you\u2019re getting the most out of your campaigns. Use these results to help shape and improve future campaigns.<\/p>\n<p>Make a few tweaks and you\u2019ll be sure to get more out of your SMS marketing campaigns this year. Don\u2019t know where to start? <a href=\"https:\/\/www.firetext.co.uk\/support\" target=\"_blank\" rel=\"noopener noreferrer\">Get in touch<\/a> and we\u2019ll help you to get going.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>January \u2013 the month of new beginnings \u2013 get fit, save money, find a new job, the list goes on. Lots of us will have the same resolutions every year (and we&#8217;ve probably broken them already) but, if there\u2019s one we make sure we stick to in 2014, let\u2019s get our SMS marketing campaigns kicked [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[28],"class_list":["post-528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sms-tips","tag-tips-to-help-get-your-sms-marketing-campaigns-into-shape"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Get your SMS Marketing Campaigns in Shape. - SMS Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.firetext.co.uk\/blog\/get-your-sms-marketing-campaigns-in-shape\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get your SMS Marketing Campaigns in Shape. - SMS Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"January \u2013 the month of new beginnings \u2013 get fit, save money, find a new job, the list goes on. Lots of us will have the same resolutions every year (and we&#8217;ve probably broken them already) but, if there\u2019s one we make sure we stick to in 2014, let\u2019s get our SMS marketing campaigns kicked [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.firetext.co.uk\/blog\/get-your-sms-marketing-campaigns-in-shape\/\" \/>\n<meta property=\"og:site_name\" content=\"SMS Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/firetext.co.uk\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-17T11:09:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-10T15:46:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/01\/tape-measure.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2743\" \/>\n\t<meta property=\"og:image:height\" content=\"1822\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Holly Barber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@firetext_uk\" \/>\n<meta name=\"twitter:site\" content=\"@firetext_uk\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Holly Barber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/get-your-sms-marketing-campaigns-in-shape\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/get-your-sms-marketing-campaigns-in-shape\\\/\"},\"author\":{\"name\":\"Holly Barber\",\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/fbd04606e14fca821589bba7405e5d61\"},\"headline\":\"Get your SMS Marketing Campaigns in Shape.\",\"datePublished\":\"2014-01-17T11:09:04+00:00\",\"dateModified\":\"2023-02-10T15:46:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/get-your-sms-marketing-campaigns-in-shape\\\/\"},\"wordCount\":333,\"publisher\":{\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/get-your-sms-marketing-campaigns-in-shape\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/01\\\/tape-measure.jpg\",\"keywords\":[\"Tips to help get your SMS marketing campaigns into shape.\"],\"articleSection\":[\"SMS Tips &amp; Tricks\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/get-your-sms-marketing-campaigns-in-shape\\\/\",\"url\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/get-your-sms-marketing-campaigns-in-shape\\\/\",\"name\":\"Get your SMS Marketing Campaigns in Shape. - 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