{"id":534,"date":"2014-02-04T09:56:26","date_gmt":"2014-02-04T09:56:26","guid":{"rendered":"http:\/\/www.firetext.co.uk\/blog\/?p=534"},"modified":"2024-03-01T15:46:37","modified_gmt":"2024-03-01T15:46:37","slug":"increase-membership-renewals-with-sms","status":"publish","type":"post","link":"https:\/\/www.firetext.co.uk\/blog\/increase-membership-renewals-with-sms\/","title":{"rendered":"Increase Membership Renewals with SMS"},"content":{"rendered":"

If you\u2019re a membership manager, in any sector, you have the same goals \u2013 to recruit, retain and grow your membership.<\/p>\n

When it comes to membership marketing; you\u2019re probably always looking for different ways to reach out to new people, remind members to renew and develop the relationships you have with your current members.<\/p>\n

Have you thought about using SMS?<\/p>\n

<\/p>\n

Recruit<\/strong> \u2013 as with any business, it is important to recruit new customers in order to grow and develop as a company. Contact prospective customers with a low-cost SMS campaign, with a 98% open rate it\u2019s the perfect platform to make sure your message gets read.<\/p>\n

Retain<\/strong> \u2013 once your members are on board you need to keep them up to date with exciting content to remind them why they signed up and to ensure they stick with you. An SMS campaign is not only cost-effective but it\u2019s immediate too.<\/p>\n

Remind<\/strong> \u2013 how do your members know their membership is about to expire? Communicating this with them is key to ensure retention rates are maintained and improved. Automatically send<\/a> an SMS reminder to members with their renewal date. Include a link in the message taking them straight to the renewal page and track click through rates with real-time reporting.<\/p>\n

Renew<\/strong> \u2013 make sure it\u2019s easy for customers to renew their membership and give them a good reason why they should. Renew before 1st<\/sup> January and get a 20% discount off your membership. With almost 100% read rate, you can ensure your offer gets seen.<\/p>\n

Reward<\/strong> \u2013 once your members have signed up, you need to stay on their radar to ensure they see value in being a member. A simple text to update members on the latest benefits and offers is not only cost-effective for you but adds great value to the customers.<\/p>\n

So why should you choose SMS over email or direct mail?<\/h3>\n