{"id":596,"date":"2014-03-13T11:25:54","date_gmt":"2014-03-13T11:25:54","guid":{"rendered":"http:\/\/www.firetext.co.uk\/blog\/?p=596"},"modified":"2023-02-10T15:46:09","modified_gmt":"2023-02-10T15:46:09","slug":"case-study-4networking","status":"publish","type":"post","link":"https:\/\/www.firetext.co.uk\/blog\/case-study-4networking\/","title":{"rendered":"Case Study: 4Networking"},"content":{"rendered":"<p>When it comes to renewing memberships, it can be costly and time consuming to send constant reminders out to your members. This case study shows how 4Networking\u2019s switch to SMS reminders enabled them to cut down their admin time and see a growth in memberships.<\/p>\n<p><!--more--><\/p>\n<h4>The Objective<\/h4>\n<ul>\n<li>To increase membership renewals<\/li>\n<li>To offer improved customer service in a fraction of the time<\/li>\n<\/ul>\n<h4>The Plan<\/h4>\n<p>4Networking is the UK\u2019s only joined-up business networking organisation, running 5000+ meetings across the UK every year and a membership base of many thousands. With a range of different membership options available and a stream of membership renewals coming in every day, communicating with members about their membership renewal is a complex task. The central support team are busy running the HQ, chatting with customers and supporting the regional 4N teams; so they were looking for a way they could improve communication with customers, increase membership renewals whilst also saving time and money.<\/p>\n<p><a href=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/03\/4N_meeting_pic.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-603 aligncenter\" alt=\"4N_meeting_pic\" src=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/03\/4N_meeting_pic-300x143.jpg\" width=\"300\" height=\"143\" srcset=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/03\/4N_meeting_pic-300x143.jpg 300w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/03\/4N_meeting_pic-1024x489.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Office Manager Di Timberlake decided to trial an account with FireText; \u201cI needed a solution that was not only cost-effective, but also user friendly for both myself and our members. It\u2019s vital our messages get seen, as emails often get missed and memberships can drop off.\u201d<\/p>\n<p>Di wanted to keep the process simple so opted to send a message out every Monday morning to any members whose membership was due to expire that week. With the instant nature of SMS and high open rates, Di knew that her message would be seen.<\/p>\n<p>The text message is simple and friendly and contains all the vital information for the member to renew; including a clear call to action.<\/p>\n<h4>The Message<\/h4>\n<p class=\"sms-box\">\u201cYour 4Networking membership is up for renewal within a few days. We&#8217;d love you to stay with us. You qualify for our \u00a344 monthly membership! Call us on 0845 123 4444 to renew your membership today, or visit us online at www.4networking.biz\u201d<\/p>\n<h4>The Results<\/h4>\n<p>The message takes just a couple of minutes to send out each week and instant delivery reporting shows when the message has been delivered.<\/p>\n<p>The 4N phone is always busy on a Monday after the message is sent out and membership renewals have grown.<\/p>\n<p>&#8220;The SMS service has become a valuable part of our renewal programme. It ensures that everyone receives a timely reminder without tying up valuable staff time and our members find it a useful prompt to take action. My only regret is that I didn\u2019t start using it sooner!\u201d<\/p>\n<p>If you need some inspiration on how to use SMS to boost membership&nbsp;<a href=\"https:\/\/www.firetext.co.uk\/blog\/increase-membership-renewals-with-sms\/\" target=\"_blank\" rel=\"noopener noreferrer\">click here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to renewing memberships, it can be costly and time consuming to send constant reminders out to your members. This case study shows how 4Networking\u2019s switch to SMS reminders enabled them to cut down their admin time and see a growth in memberships.<\/p>\n","protected":false},"author":4,"featured_media":600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[9],"class_list":["post-596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customers","tag-case-study-on-increasing-membership-with-sms"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study: 4Networking - SMS Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.firetext.co.uk\/blog\/case-study-4networking\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: 4Networking - SMS Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"When it comes to renewing memberships, it can be costly and time consuming to send constant reminders out to your members. This case study shows how 4Networking\u2019s switch to SMS reminders enabled them to cut down their admin time and see a growth in memberships.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.firetext.co.uk\/blog\/case-study-4networking\/\" \/>\n<meta property=\"og:site_name\" content=\"SMS Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/firetext.co.uk\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-13T11:25:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-10T15:46:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/03\/4net.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"270\" \/>\n\t<meta property=\"og:image:height\" content=\"118\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Holly Barber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@firetext_uk\" \/>\n<meta name=\"twitter:site\" content=\"@firetext_uk\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Holly Barber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/case-study-4networking\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/case-study-4networking\\\/\"},\"author\":{\"name\":\"Holly Barber\",\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/fbd04606e14fca821589bba7405e5d61\"},\"headline\":\"Case Study: 4Networking\",\"datePublished\":\"2014-03-13T11:25:54+00:00\",\"dateModified\":\"2023-02-10T15:46:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/case-study-4networking\\\/\"},\"wordCount\":432,\"publisher\":{\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/case-study-4networking\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/03\\\/4net.jpg\",\"keywords\":[\"Case study on increasing membership with SMS.\"],\"articleSection\":[\"FireText's Wonderful Customers\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/case-study-4networking\\\/\",\"url\":\"https:\\\/\\\/www.firetext.co.uk\\\/blog\\\/case-study-4networking\\\/\",\"name\":\"Case Study: 4Networking - 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