{"id":623,"date":"2014-03-25T12:07:55","date_gmt":"2014-03-25T12:07:55","guid":{"rendered":"http:\/\/www.firetext.co.uk\/blog\/?p=623"},"modified":"2023-02-10T15:46:09","modified_gmt":"2023-02-10T15:46:09","slug":"text-mix-up-for-unicef-cancer-research","status":"publish","type":"post","link":"https:\/\/www.firetext.co.uk\/blog\/text-mix-up-for-unicef-cancer-research\/","title":{"rendered":"Text Mix-Up for Unicef &#038; Cancer Research"},"content":{"rendered":"<p>The importance of creating a clear call to action&#8230;<\/p>\n<p>The latest nominating craze to take over your Facebook homepage is the \u2018no make-up selfie\u2019 which has raised more than \u00a31m through text donations to Cancer Research. Whilst this is a fantastic way of raising awareness (and money) for a really worthwhile cause; there have been a few hiccups which highlight the need for a clear call to action.&nbsp;<!--more--><\/p>\n<h4>Chinese whispers<\/h4>\n<p>Somewhere along the way, the SMS keyword got changed from BEAT to DONATE, meaning the generous donations were being sent to children\u2019s charity, Unicef, instead of Cancer Research. Don\u2019t worry, both charities have come to an agreement to ensure all of the donations are allocated where intended, but this wasn\u2019t the only hiccup\u2026<b>&nbsp;<\/b><\/p>\n<h4>Damn auto-correct<\/h4>\n<p>Not only were people accidentally donating to Unicef when the shortcode and keywords got muddled, but some also found themselves enquiring about adopting a polar bear! The World Wildlife Fund saw an increase in people texting BEAR to 70007 when their phones automatically corrected BEAT to BEAR.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/03\/1149024_765459340131553_690811747_n.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-624\" src=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/03\/1149024_765459340131553_690811747_n-169x300.jpg\" alt=\"1149024_765459340131553_690811747_n\" width=\"169\" height=\"300\" srcset=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/03\/1149024_765459340131553_690811747_n-169x300.jpg 169w, https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/03\/1149024_765459340131553_690811747_n.jpg 296w\" sizes=\"auto, (max-width: 169px) 100vw, 169px\" \/><\/a><\/p>\n<p>Although this caused a bit of alarm to some donators; WWF assured them that no money was taken and quickly changed their auto-reply to let them know of their mistake.<\/p>\n<p>Whilst these errors were rectified quickly (and no harm was done) the social media campaign has worked wonders for Cancer Research. It has, however, demonstrated the importance of being clear with your call to action and choosing a really simple keyword. With auto-correct in most phones now; it\u2019s also a good idea to consider this carefully choosing your keyword.<\/p>\n<p>The FireText team have had fun applying\/removing make-up and made their donation to Cancer Research. You can read more about how to donate correctly to <a href=\"https:\/\/www.cancerresearchuk.org\/terms-and-conditions\/text-to-donate\" target=\"_blank\" rel=\"noopener noreferrer\">Cancer Research here.<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The importance of creating a clear call to action&#8230; The latest nominating craze to take over your Facebook homepage is the \u2018no make-up selfie\u2019 which has raised more than \u00a31m through text donations to Cancer Research. Whilst this is a fantastic way of raising awareness (and money) for a really worthwhile cause; there have been [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fun"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Text Mix-Up for Unicef &amp; Cancer Research - SMS Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.firetext.co.uk\/blog\/text-mix-up-for-unicef-cancer-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Text Mix-Up for Unicef &amp; Cancer Research - SMS Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"The importance of creating a clear call to action&#8230; The latest nominating craze to take over your Facebook homepage is the \u2018no make-up selfie\u2019 which has raised more than \u00a31m through text donations to Cancer Research. Whilst this is a fantastic way of raising awareness (and money) for a really worthwhile cause; there have been [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.firetext.co.uk\/blog\/text-mix-up-for-unicef-cancer-research\/\" \/>\n<meta property=\"og:site_name\" content=\"SMS Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/firetext.co.uk\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-25T12:07:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-10T15:46:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2014\/03\/sad-polar-bear.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Holly Barber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@firetext_uk\" \/>\n<meta name=\"twitter:site\" content=\"@firetext_uk\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Holly Barber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/text-mix-up-for-unicef-cancer-research\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/text-mix-up-for-unicef-cancer-research\/\"},\"author\":{\"name\":\"Holly Barber\",\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/#\/schema\/person\/fbd04606e14fca821589bba7405e5d61\"},\"headline\":\"Text Mix-Up for Unicef &#038; 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