{"id":86,"date":"2013-04-24T15:55:45","date_gmt":"2013-04-24T15:55:45","guid":{"rendered":"http:\/\/www.firetext.co.uk\/blog\/?p=86"},"modified":"2023-02-10T15:46:12","modified_gmt":"2023-02-10T15:46:12","slug":"dont-worry-about-opt-outs","status":"publish","type":"post","link":"https:\/\/www.firetext.co.uk\/blog\/dont-worry-about-opt-outs\/","title":{"rendered":"Don&#8217;t Worry About Opt-Outs."},"content":{"rendered":"<p>So you\u2019ve spent months collecting those valuable mobile numbers ready for your SMS campaign to begin, you send your first message, sit back and then you receive \u2018STOP\u2019 &#8211; aarrgghh!<\/p>\n<p><!--more-->Nobody likes rejection, so should we forget to inform customers of the opt out and keep sending the unwanted messages? No. That\u2019s the simple answer.<\/p>\n<p>Not only will this annoy your customers and give your business a bad reputation, but it\u2019s also a waste of your time and money. If the customer has taken the decision not to receive your offers, there\u2019s no point in continuing to promote them. You\u2019re better off spending more time focusing on the customers who want to continue to hear about what you\u2019ve got going on and preventing any long term damage.<\/p>\n<h2>So, how do you do it?<\/h2>\n<p>Anyone can reply STOP to your dedicated FireText number&nbsp;and&nbsp;be taken off the contact list (<a href=\"https:\/\/help.firetext.co.uk\/hc\/en-gb\/articles\/360000060592-How-do-I-offer-an-opt-out-\"><span style=\"text-decoration: underline;\">click here <\/span><\/a>to read the FAQ on adding an opt-out). By offering this get out clause you may lose a couple of contacts from your list but you are retaining your companies honest reputation and great customer service. Just because they\u2019ve decided they no longer want to receive SMS from you doesn\u2019t mean they won\u2019t use you again in the future.<\/p>\n<p>Of course if you are sending out fun and informative messages to your customers then they won\u2019t want to opt out! Head over to our <a href=\"https:\/\/www.firetext.co.uk\/knowledge\/guides\"><span style=\"text-decoration: underline;\">knowledge pages<\/span><\/a> for top tips and advice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So you\u2019ve spent months collecting those valuable mobile numbers ready for your SMS campaign to begin, you send your first message, sit back and then you receive \u2018STOP\u2019 &#8211; aarrgghh!<\/p>\n","protected":false},"author":4,"featured_media":207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-86","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sms-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Don&#039;t Worry About Opt-Outs. - SMS Marketing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.firetext.co.uk\/blog\/dont-worry-about-opt-outs\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don&#039;t Worry About Opt-Outs. - SMS Marketing Blog\" \/>\n<meta property=\"og:description\" content=\"So you\u2019ve spent months collecting those valuable mobile numbers ready for your SMS campaign to begin, you send your first message, sit back and then you receive \u2018STOP\u2019 &#8211; aarrgghh!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.firetext.co.uk\/blog\/dont-worry-about-opt-outs\/\" \/>\n<meta property=\"og:site_name\" content=\"SMS Marketing Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/firetext.co.uk\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-24T15:55:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-10T15:46:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2013\/04\/optout.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"358\" \/>\n\t<meta property=\"og:image:height\" content=\"339\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Holly Barber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@firetext_uk\" \/>\n<meta name=\"twitter:site\" content=\"@firetext_uk\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Holly Barber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/dont-worry-about-opt-outs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/dont-worry-about-opt-outs\/\"},\"author\":{\"name\":\"Holly Barber\",\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/#\/schema\/person\/fbd04606e14fca821589bba7405e5d61\"},\"headline\":\"Don&#8217;t Worry About Opt-Outs.\",\"datePublished\":\"2013-04-24T15:55:45+00:00\",\"dateModified\":\"2023-02-10T15:46:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/dont-worry-about-opt-outs\/\"},\"wordCount\":258,\"publisher\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.firetext.co.uk\/blog\/dont-worry-about-opt-outs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.firetext.co.uk\/blog\/wp-content\/uploads\/2013\/04\/optout.jpg\",\"articleSection\":[\"SMS Tips &amp; 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