{"id":93,"date":"2013-06-24T16:08:58","date_gmt":"2013-06-24T16:08:58","guid":{"rendered":"http:\/\/www.firetext.co.uk\/blog\/?p=93"},"modified":"2023-02-10T15:46:12","modified_gmt":"2023-02-10T15:46:12","slug":"160-characters-is-it-really-enough","status":"publish","type":"post","link":"https:\/\/www.firetext.co.uk\/blog\/160-characters-is-it-really-enough\/","title":{"rendered":"160 Characters \u2013 is it Really Enough?"},"content":{"rendered":"\n

The beauty of SMS is that it\u2019s short and sweet. This can be perceived as a nightmare for marketers who often have a lot to say, but it doesn’t have to be. When done properly a text marketing<\/a> campaign can generate leads (i.e. money!) and more importantly lots of happy customers.<\/span><\/p>\n

We like SMS because we can send and receive them instantly, on-the-go without too much thought or effort. It is often considered the preferred method of communication between friends as we juggle busier lives (and technology increases our fear of talking on the phone) but make sure when sending from business to consumer you don\u2019t fall victim to the dreaded \u2018txt spk\u2019; which is only socially acceptable if you\u2019re 13.<\/p>\n

However, this doesn’t mean you have to send out your own version of War and Peace with every campaign. Here are a few tips to enable you to get a successful message out in 160 characters.<\/p>\n

Personalise your message<\/b><\/p>\n

I know, I know, it\u2019s going to take up a whole 10 characters; but it\u2019s important to keep the recipient interested from the start so start with a simple \u2018Hello John\u2019<\/p>\n

Keep it simple<\/b><\/p>\n

Don\u2019t confuse things by trying to get every little detail about your business in one message. Be clear on what you aim to achieve before you put together your campaign and stick to it.<\/p>\n

Include a call to action<\/b><\/p>\n

You could send the most exciting message to 100 million people, but if there\u2019s no clear call to action you\u2019re not going to see a return.<\/p>\n

Make the most of short links<\/b><\/p>\n

With over 30 million smartphone users now in the UK it\u2019s easy to link your SMS straight to your website. Not only can we shorten the link for you so it doesn\u2019t eat up your precious characters, but we can also tell you who, what, where and when the links were clicked on! How\u2019s that for response?<\/p>\n

Double and triple check<\/b><\/p>\n

It\u2019s surprising how much waffle you can cut out when you read a text back, whilst still being able to get the message across clearly and effectively. Go over the message and ask yourself if you really need to include every word.<\/p>\n

So it is<\/i> possible with a little bit of thought, hurrah!<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The beauty of SMS is that it\u2019s short and sweet. This can be perceived as a nightmare for marketers who often have a lot to say, but it doesn’t have to be. When done properly a text marketing campaign can generate leads (i.e. money!) and more importantly lots of happy customers.<\/p>\n","protected":false},"author":4,"featured_media":205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[8],"class_list":["post-93","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sms-tips","tag-160-characters-is-it-really-enough-firetext"],"yoast_head":"\n160 Characters \u2013 is it Really Enough? - SMS Marketing Blog<\/title>\n<meta name=\"description\" content=\"SMS is a short, snappy and instant channel. But is 160 characters really enough? 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