Positively Planet-Friendly SMS

We’re reducing and offsetting our carbon emissions, so that every SMS you send via FireText is carbon neutral. Woop woop!

Sammy switching to SMS marketing

Carbon-conscious campaigns 🌍

Did you know SMS is already one of the lowest carbon channels?

It’s one of many reasons why businesses across the UK use our powerful platform: to send meaningful messages, and leave little trace on the planet in the process.

Despite the small carbon footprint of SMS, FireText is on a climate mission to reduce and offset emissions. So our platform is not only secure, but sustainable too.

CO2 per text message

0.00432g CO2e

per SMS message

That's how small the carbon footprint of a FireText message is. We combined the entire energy of our data centres and an SMS journey from network to phone1. To put this figure into perspective, your average Americano2 produces 87g CO2e.

Supported by environment experts at:

University of Exeter Tevi European Funded

FireText's Footprint

To leave no stone unturned, we identified every possible source of carbon we emit as a company. From our daily commutes to coffee. See what we're doing to reduce and offset our emissions...

Our Cornish HQ

We account for the emissions produced in our shared offices at Tremough Innovation Centre. This includes the energy used to heat and power the building, and water usage.

Going further...

Our offsetting ignores the fact that our office implements a huge range of carbon-conscious measures - from rainwater harvesting and renewable energy, to electric charging and bat boxes to boost biodiversity.

When you send the texts, we plant the trees

Here's what we're doing right now. We’re offsetting the carbon footprint of every text message by investing in accredited tree planting projects across the South West.

Going further...

The tree planting takes place in schools, to educate children on the importance of protecting the natural landscape and biodiversity - a value that sits close to home with us in the heart of Cornwall.

Business Travel

With a local team in our Cornish HQ and remote workers, we have very little need for business travel. And if we do travel for business, we make sure we do it by train.

Going further...

We offset our emissions based on the generous assumption that we do a lot of travel for business. The reality is, we always push for video calls to avoid the need for travel for both clients and us.

Energy from data centres & SMS transmission

We chose to offset the emissions of our suppliers. This includes the carbon footprint of our data centres and mobile networks needed to transmit your SMS message.

Going further...

We offset associated supplier emissions despite their own carbon-saving measures, including reduction targets and the adoption of renewable energy sources.

Our plan to reduce carbon emissions

We know that before offsetting emissions, it’s vital to prioritise reducing our carbon footprint. We’ve put together a realistic plan for what we can do to reduce our carbon emissions further going forward. Our key targets include:

Go carbon negative

Become carbon negative by offsetting more carbon emissions than the business produces - by 150% every quarter from 2022 and beyond.

Have key conversations with suppliers

Continue to communicate with key suppliers annually (e.g. mobile networks & data centres) on ways to keep reducing carbon emissions, offset the emissions they produce as the last option.

Make a bigger impact with our climate champion

Appointment of a ‘climate champion’ in Q1 2022, who will regularly touch base with the team to keep us on target, and make sure we’re doing everything we can to make progress — from environmental impact training and activities to regular ‘climate’ catch-ups.

No paper allowed

No printing, unless absolutely necessary.

Advocate for more energy-saving measures

Consistent research on opportunities to reduce our carbon emissions - such as the advocacy of ‘green’ energy tariffs in our shared offices.

View Our Environmental Statement

1. Using combined figure of average energy consumption of FireText's data centres, in fact we even took an inflated approach to be sure, and the transmission energy of an SMS through the networks as specified by Ericsson (2020). 2. "How Bad Are Bananas?" (2020 Edition) - Mike Berners-Lee.

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