SMS for Events

There are a whole range of events across the globe and whether its a music festival or an art show, a huge amount of planning and organisation goes into it, and despite their differences, there is one thing in common that they all require, attendees. In order for the event to be successful, they have to have customers purchasing the tickets, attending the event and spreading the word to their friends. To ensure this happens event organisers need to create marketing campaigns, send out promotions and boost awareness.

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How FireText can help:

The FireText SMS platform is the perfect solution. With statistics showing SMS has a 98% open rate, it is a no brainer that you need to include text messaging within your marketing mix and with our online SMS platform it’s easier than ever. You can send out bulk text campaigns to everyone on your database within a matter of minutes, its simply a case of uploading your contacts, writing out your message and hitting send!

Our SMS system is packed with several features to help maximise your marketing campaigns, for example, it’s super handy for an easy opt-in process, which makes it great for lead generation! We can provide you with a text Keyword on our shortcode 82228 and it’s as simple as someone texting the Keyword to 82228, to be instantly added to your contacts. You can advertise the keyword on your website, across your social media channels or even at the event, then attendees can text the keyword to be sent updates.

Text messaging is perfect for communicating with staff as well as customers. Often there are a large amount of staff and volunteers to help run the event and it can be hard to get in touch with them all at once. Also to boost sales further, some events choose to run an ambassador program, which encourages existing customers to share the event details to their friends and family. With the FireText system, you set up as many SMS groups as you wish, meaning you can easily segment your contacts into staff, ambassadors and customers, and send out the relevant messages easily and efficiently.

We also have an SMS URL tracker which not only tracks exactly who has clicked at what time and on what device, but also shortens the link down to just 20 characters, which is perfect for saving your characters. You can send out a link to your website, to drive traffic and boost sales, then create targeted campaigns for those that clicked the link and those that didn’t. Alternatively, you can send out referral links, to encourage existing customers to spread the word and increase sales further.

So to conclude, text messaging is the perfect marketing resource please see below for a few of the awesome ways you can start using SMS for events:

  • You can utilise SMS to boost your ticket sales in a number of ways. For example, you could send out a bulk text campaign including a trackable URL, which will direct your customers to your website instantly. This will increase traffic to your site, while providing potential customers with an easy hassle-free experience, which will help to maximise your sales.
  • Send out text messages to release new information as you get closer to the event. For example, if you are hosting a music festival each time you drop some new acts you could send out a text message. This will help build excitement and encourage existing customers to share their excitement with friends and family, which will increase your reach and therefore increase your sales.
  • Due to the efficient nature of an SMS message, it is the perfect platform to send out any updates or important information for your events. If there are any last-minute changes you are able to send out a bulk SMS campaign to your whole database within a matter of minutes.

There are so many ways SMS can maximise your marketing and our team are on standby to help out, so if you wanted to discuss any potential plans then please don’t hesitate to get in touch. In the meantime, you can get up and running instantly with a free FireText account if you sign up here.

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