Retaining existing customers Vs acquiring new ones

Posted by on October 18th, 2017

One of the big questions small business owners ask, particularly when they are starting out and resources are limited: is if marketing budgets are small, but there are revenue targets to hit, where should efforts be focused?

3 Steps to Creating Email Newsletter Content your Readers Will Love

Posted by on May 11th, 2015

You’re using email marketing and you’re seeing great results. People are opening, you’re getting clicks, and you’re hearing some really positive feedback from the people on your list. But there’s a problem — coming up with content ideas for your email newsletter is starting to take a toll. You’re busier than ever and can’t afford […]