Data segmentation means to take ‘data’ (e.g. a group of people you want to contact) and split it into smaller groups based on your chosen criteria. Here, we explore ‘behaviour-based’ segmentation, and how it helps you create content that’s personalised to your customers.
CoppaFeel! is the first breast cancer charity in the UK to solely create awareness amongst young people. They educate, encourage and empower 18-35-year-olds to get to know their bodies. We interviewed Sophie Kirby, Health & Services Manager at CoppaFeel! on how they use FireText to remind over 120,000 people (and counting) to check their chests […]
Love Hemp is the UK’s leading supplier of CBD and hemp products. With a mission to educate their audience, Love Hemp takes a holistic approach to health and wellbeing – promoting the benefits of CBD alongside everything from yoga and meditation to diet and hydration. They came to FireText from another SMS provider and instantly […]
Have you ever entered mobile numbers into Excel only for them to be converted into a strange E+ format? It can be pretty frustrating, especially when you’re working with large sets of data. Here, we explain how to prevent the old E+ conundrum from happening.