Since Google began development work in 2007, Rich Communication Services (RCS) has been sold as the ‘next big thing’ for businesses. The road has been long because its true success relied on a unified front – networks and operators all getting on board to allow for seamless communication from businesses to customers. Alannah, FireText’s Key Account Manager – who also helps customers use advanced messaging tools on Link UK – introduces the UK mystery that is RCS.
What is RCS?
RCS builds on the trusty foundations of business SMS and MMS. From verified branding and interactive buttons to carousels and clickable images, it brings a whole host of features you’d expect from popular chat apps (like WhatsApp or iMessage) directly into your customers’ native messaging inbox without an app download. It simply needs a Wi-Fi or data connection, and if not, you can choose for it to fall back to its trusty SMS partner.
How does RCS differ from SMS?
RCS isn’t a replacement for SMS. Business SMS remains an undisputed cornerstone for mission-critical communication. It doesn’t require wifi or data connection, it works reliably on handsets with signal and boasts incredible delivery rates and reporting.
RCS simply adds a layer of branding and interaction on top of those trusty foundations. Your messages can feature your business’s verified logo, name, and even brand colours to build instant trust and recognition.
What are the features of RCS?
Branded & verified sender ID
Brand name, logo and verified tick to show you’re a trusted and registered agent.
Interactive buttons
Quick replies, links, triggers a sequence.
Single card
Photo card with the option for a headline, content and clickable choices.
Multiple cards (carousel)
Multiple photo cards with the option for a headline, content and clickable choices.
Videos & gifs
From intros to demos, customers can easily digest your content with media.
Two-way conversations
Conversations via free-form content, suggested replies or keywords.
Open & click analytics
An easy overview of click journeys as part of the whole interactive experience.
Want to find out more about RCS?
FireText’s has joined forces with Link UK to unlock advanced messaging tools with Alannah’s support. To learn more about RCS for business messaging, book a call here.