GDPR for SMS Marketers

With technology and marketing developing rapidly over the years, the government have been playing catch up when it comes to ensuring there are some boundaries in place to protect us and our lovely customers. However, as of May 2018, the new GDPR laws were put into full swing and they applied to all those people and businesses looking to process personal data. The rules and regulations had effects on all aspects of marketing, including SMS and for some businesses this became daunting.

Here at FireText, we want to help support businesses who are using our Online SMS Service so we have put together some key details for how your business can continue to use SMS Marketing while compiling with the GDPR regulations. The key thing to remember is that in order to send out your mobile marketing campaigns your database has to of positively opted in, alternatively if you are sending out things like appointment text reminders, this could be covered under legitimate interest.

Our text platform is packed with several SMS features, that make opting in and out super easy. For example, an SMS keyword on our text shortcode 82228, can be advertised as your opt-in, as soon as someone texts it, they will be instantly added to your contacts. This can also be used in reverse, so you can highlight to your customers they can use a STOP keyword to remove themselves from your database. These are just a few of the features that can help to ensure you are compiling with the governments GDPR guidelines.

If you wanted to find out more take a look at the awesome guide we have put together, our team of friendly SMS experts are also on standby to help out, so please just give us a shout if you have any questions.

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