Case Study: Stars Gym

Stars Gym is a unique gym situated on the River Thames in Battersea, London. With such a wide variety of gym facilities on offer, it was important for them to find a communication solution that could contribute towards increasing their membership numbers.

We spoke to Tashiba about why they decided to implement SMS into their marketing campaign and how this resulted in membership growth.

The Objective

  • Increase gym membership growth
  • Find a communication channel that is easy, quick and affordable
  • To promote the gym and send successful marketing campaigns to existing prospects to increase sign ups.

The Plan

Tashiba explains, that when they were searching for new communication tools to boost membership, they considered a tonne of options including SMS, using outdoor signage, flyers, website and social media as a way of reaching potential prospects.

‘We decided on FireText as it was easy to use and affordable’ Tashiba explained. ‘SMS was a quick and easy way of approaching leads and prospects that we already have stored and ready to go on our database, not only this, but we could also be sure that with such a high open rate our messages were going to be seen.’

(97% of SMS is read within the first five minutes of being received.)

The team at Stars Gym were already collecting mobile numbers from customers and leads in their database, which meant that they could get started on campaigns instantly. ‘We would select a list of relevant contacts for our database, then create a text accordingly to the offer we would like to forward, and finally send the text out.’

Stars-Gym box ring

The Message

“STARS GYM – FINAL DAY OFFER – No Joining Fee & No Contract For just £69 a month – Ends 10pm Tonight – CALL NOW 02072236913”

Final week to take advantage of personal training @ STARS GYM. Don’t miss out 12 sessions for £650. Offers ends on monday 29th Feb. Call now 020 7223 6913

STARS GYM -Miss You Come Back & pay Half priced £42.50 for 6 Months, on 12 month agreement OR one month FREE on a 6 month commitment -END 8pm Fri FEB 26th

The Results

Tashiba was happy to see a considerable growth in their membership as well as an increase in customers returning to the gym!

They didn’t experience any problems implementing SMS into their existing marketing strategy, and as such, they continue to send regular SMS marketing campaigns with great success.

FireText provide SMS Marketing for your business.
Add SMS to your marketing mix today – find out more.