Use SMS to boost your Black Friday campaign

It’s that time of year again, yes it’s the start of the holiday season already. Bargain hunters are already sniffing out the best deals ahead of Black Friday and Cyber Monday, and with the biggest shopping events of the year only a few weeks away, clever businesses are starting their campaigns to make sure customers know they’ve got some jaw-dropping deals this year!

In the weeks leading up to the bumper November shopping weekend, consumers are being surrounded by ads; so how are you going to make yours stand out? We’ve got some handy tips below on how SMS will help your campaigns get the attention you are seeking…

Time Bound Campaigns

Black Friday and Cyber Monday are all about short, sharp sales and one time offers, meaning it is essential that your customers see your campaigns instantly. SMS have a 98% open rate and of this, 94% are read within the first 5 minutes of being received, therefore giving you the perfect opportunity to boost your Black Friday marketing campaign, with promising results.

“OFFERS TODAY ONLY! The first 50 people to make a purchase will get their second free. Make sure you’re one of them! Reply STOP to opt out”

Bulk Messages

Are you offering a large sale on your website and want to spread the word quickly? What better way to reach your customer base than with a bulk SMS linking to your website making it super easy for them to click through and discover the offers instantly. Go one step further and use our link tracker, which will allow you to track those that clicked through and monitor the success of your campaign. You could also start building suspense in the lead up to Black Friday by sending out various texts, so your customers will be ready and waiting for all your deals.

“It’s almost time for our Black Friday mega sale! Keep an eye out for our texts this weekend, you’re in for a treat! Reply STOP to opt out”

“BLACK FRIDAY IS HERE! We’re offering 50% off across our whole site. Check it out now at”

happy Friday


If you want to make it super easy for people passing by your store, or browsing your website and social media to communicate with you; you could set up a keyword on our shortcode allowing them to opt-in to receive updates and offers from you. It will be quick and easy for potential customers to remember and they won’t have to go out of their way, making it more likely for them to text in. Therefore you will be instantly targeting those that are interested in your products and they will be added to your contact list for future campaigns.

“Make sure you’re one of the first to hear about our awesome offers this weekend. Just text SALE to 82228 to stay in the loop.”

Personalise your Campaigns

Making your SMS campaigns personal will make them stand out amongst the many adverts and sales that are around during this big shopping weekend. If you address someone directly they will feel as if it is personally written for them, making them feel extra special. You can do this really simply using custom fields and uploading names and additional details with your contact list. You could also set up a message template so it’s not only super effective, but super easy for you too.

“Hello Holly, we’ve got some amazing deals this Black Friday that I’m sure will take your fancy! Check them out at”

If you are interested in sending out an SMS campaign for Black Friday, why not sign up for a free account 🙂

FireText provide SMS Marketing for your business.
Add SMS to your marketing mix today – find out more.