Posted by Holly Barber on February 11th, 2015
When it comes to marketing, some audiences are harder to reach than others. While many consumers have access to multiple mobile devices, laptops, PCs, radio, and television, others prefer to remain slightly less connected.
Posted by Holly Barber on December 23rd, 2014
This Christmas window display certainly tickled us at the FireText office today.
Posted by Holly Barber on December 17th, 2014
Working for charities and non-profits demands a smart approach to community outreach. Without the budget to throw money around, organisations like schools and churches have to get creative with their strategy. Text messaging is the most cost-effective way to do this. If you’re not sure about the role SMS can play in your next outreach […]
Posted by Dan Parker on July 9th, 2014
At FireText we have our finger on the pulse of mobile marketing so that we can accurately advise you, our dear customers, on the best times to use SMS – and help you to avoid any blunders. In this post, we bring you 3 light-hearted QR code attempts that sadly hit brick walls and explain […]
Posted by Holly Barber on July 3rd, 2014
SMS messages are quick and convenient for both the sender and the recipient, which is why they have proven to be such a successful reminder tool. You have probably been in a situation where an appointment was booked months in advance yet you didn’t remember until the day of the appointment – or in some […]
Posted by Holly Barber on June 13th, 2014
With limitations on characters when it comes to writing a text message or composing a tweet, it’s becoming more and more tempting to abbreviate words just to get everything you want to say in.
Posted by Holly Barber on June 12th, 2014
Have you ever found you need to include a different character or symbol, from the usual A-Z, in your SMS message and wondered if it was possible?
Posted by Dan Parker on June 5th, 2014
At FireText we’ve heard some great SMS marketing stories over the years. In this post we have hand-picked three of our favourite SMS campaigns that stand out for being so different.
Posted by Holly Barber on March 31st, 2014
If you’re anything like me, you’ll feel the need to respond to a text message almost as soon as you receive it. This instant read and respond rate is one of the many reasons businesses choose to use SMS campaigns in their marketing and communications. Apple are taking it one step further and have filed […]
Posted by Holly Barber on March 25th, 2014
The importance of creating a clear call to action… The latest nominating craze to take over your Facebook homepage is the ‘no make-up selfie’ which has raised more than £1m through text donations to Cancer Research. Whilst this is a fantastic way of raising awareness (and money) for a really worthwhile cause; there have been […]