160 Characters – is it Really Enough?

Posted by on June 24th, 2013

The beauty of SMS is that it’s short and sweet. This can be perceived as a nightmare for marketers who often have a lot to say, but it doesn’t have to be. When done properly a text marketing campaign can generate leads (i.e. money!) and more importantly lots of happy customers.

Don’t Worry About Opt-Outs.

Posted by on April 24th, 2013

So you’ve spent months collecting those valuable mobile numbers ready for your SMS campaign to begin, you send your first message, sit back and then you receive ‘STOP’ – aarrgghh!

SMS Marketing: Buyer’s guide

Posted by on July 17th, 2012

SMS marketing can be incredibly effective. But there’s more to it than just sending texts — from handling responses to personalising messages. So how do you choose the right SMS provider? FireText’s Dan Parker offers some valuable advice.

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