With Halloween just a few weeks away, businesses are coming up with new, freaky ideas to ensure that consumers are going to spend more this year than the year before. Your company needs to find a way to win the fight for recognition around this busy time and using SMS could be the answer you’ve been looking for! Not only can you use it to grow your customer base, but you can also use it to build on your relationship with existing and potential clients too.
It’s one of the biggest retail occasions aside from Christmas and is constantly growing, with the UK alone expected to spend a spooky £320 million this year.
Smart retailers can’t afford to stand still, so why not offer your customers? SMS is not only an easy way of getting your message across to your customers, but it is also fast, 98% of all text messages are opened and of these, on average 95% are read within 5 minutes of being received. So it’s perfect for time-bound campaigns.
“FLASH SALE! Get your pumpkins for just £1 when you show this text in store. Valid today only so make sure you’re quick! Reply STOP to opt-out”
Use SMS Keywords
You could use a clever SMS keyword on a shortcode to make it super easy for people to opt-in to receiving offers and updates from you by text, meaning you can start to grow your customer base for future campaigns. SMS keywords also give you the chance to engage with existing or potential customers, perhaps you could run a seasonal competition using the text keyword.
“It’s Halloween in a few weeks, don’t miss out on all our scary sales! Text BOO to 82228 to be one of the first to hear”
Discounts at Halloween are a great way to encourage customers to spend more. What better way to promote your seasonal sales than going directly to the consumer, SMS marketing allows you to message the customer and have them receive it in seconds, so no one will miss out on your great offers and sales will soar.
“On the lead up to Halloween were offering 15% off everything in store and online! Don’t miss out check out now on www.freakyfashion.com. Opt-out? FFSTOP to 82228”
Host an Event
Halloween is not just for trick or treating. It’s becoming increasingly popular for events and parties too. SMS is the perfect tool pre and post event to ensure your attendance is high. Promote ticket sales, send countdown messages to raise excitement, or send important changes and updates on the day.
“The countdown begins, are you ready for a fright? Make sure your friends have their tickets for Falmouth’s biggest Halloween event, tier 1 is almost sold out!”
Send Personalised Messages
It’s always nice to say thank you and show appreciation to your loyal customers. Why not send out personalised greetings to let them know you’re thinking about them
“Hello Lola, soon it will be Halloween and we’ve got some offers that will make you scream! Head to www.freakyfashion.com. Opt-out? FFSTOP to 82228”
These are just a few ideas to get you thinking about using SMS this Halloween, why not get in touch to discuss your plans with one of the friendly team 🙂