With the festive season fast approaching, make sure your business is making the most of the last few (4 and counting) weeks of the year to increase sales and end the year with lots of happy customers.
You may think that because it’s a busy time of year, Christmas will sell itself, in fact it’s the opposite. It’s a competitive environment out there and with so much going on during the festive period, people need reminding of your business more than ever. Make sure the hustle and bustle of December (as exciting and festive as it is) doesn’t stop you from making the most of the last of the year’s sales.
SMS is instant and reliable, so if you’ve left your marketing to the last minute and need to see fast results, it’s the perfect tool to ensure your message gets out there in time.
We’ve put together some tips here at FireText on using SMS this festive season.
Send an SMS to your valued customers to promote your December events calendar and remind them to book their Christmas celebrations with you.
Tip: Send Mon-Fri when customers can discuss the party menu with their work colleagues.
Boost sales in the lead up to Christmas by sending a discount voucher via SMS, add some personality to your message and use the personalise tool to make them feel extra special.
Tip: Send on a Saturday morning so it’s fresh in customer’s minds when they hit the shops.
December is the busiest month in most people’s social calendar. Make sure your event isn’t forgotten by sending timely SMS reminders to keep it fresh in their mind and attendance rates high.
Tip: Include a link with directions to help your guests arrive easily and your event to start promptly.
With online shopping growing quickly and smart phone users making the most of the facility on-the-go, use SMS reminders to direct traffic to your website. Follow up sales with a despatch message so customers are at ease waiting for those last minute parcels to arrive.
Tip: Send a message reminding customers of the last postage day to ensure you get the last minute shoppers in time!
Through the winter months keep your guests up to date with the ever changing weather at your hotel. A simple message to remind customers to bring extra layers will be sure to go a long way in demonstrating your excellent customer service.
Tip: Use promotional SMS pre-visit to boost restaurant and spa sales during their stay.
We love coming up with different campaign ideas, (especially if it means talking about Christmas) so if you can’t find inspiration here for your business, get in touch, we’d love to chat through your ideas.