Opt-out

An Opt-out refers to the process of a customer removing themselves from a database in order to not be contacted again. With SMS this is done automatically when a customer texts an opt-out keyword into a Dedicated Reply Number or SMS Shortcode.

Businesses or individuals will need to instruct the recipient how to opt-out in their campaigns in order for them to automatically remove themselves from receiving future text messages.
e.g. Reply STOP to opt-out