A Keyword is a memorable word which customers can text to your number to receive a specific offer, information or enter a competition and is generally used for inbound SMS marketing campaigns and lead generation. Keywords can be created on a Dedicated Reply Number or a SMS Shortcode. Keywords can be used as a call to action in SMS marketing campaigns E.g. Text PIZZA to 82228 to receive awesome discounts and offers.


FAQs - What is a keyword?