Posted by Megan Parker on August 10th, 2026
Yes, SMS can increase ecommerce conversion rates when used for higher-intent moments like abandoned cart recovery, back-in-stock alerts, and time-limited offers. Its near-instant open rates give it an edge over email. It’s important you use SMS tactfully, as generic blasts or over-messaging can hurt conversion and drive opt-outs. Conversion rates depend on timing, targeting, and […]
Posted by Megan Parker on June 5th, 2026
Choosing an SMS service provider should be straightforward. But once you start looking, you’ll find a sea of options that all seem to offer the same thing. From working in this space, here’s the differences that I notice that actually matter (and that rarely show up on a pricing page), so you can spot what […]
Posted by Megan Parker on April 28th, 2026
This guide will walk you through how to format mobile phone numbers in Excel so they upload cleanly to your SMS platform. No scientific notation and no rejected rows. In short: you select the column containing your numbers, right-click and choose Format Cells, then select Number and set decimal places to 0. That stops Excel […]
Posted by Megan Parker on February 23rd, 2026
Since Google began development work in 2007, Rich Communication Services (RCS) has been sold as the ‘next big thing’ for businesses. The road has been long because its true success relied on a unified front – networks and operators all getting on board to allow for seamless communication from businesses to customers. Alannah, FireText’s Key […]
Posted by Megan Parker on December 8th, 2025
Small businesses who see real results aren’t doing everything in their marketing. They’re doing a few simple things consistently, with purpose. Marketing doesn’t need to be flashy. We believe one focused project can have way more impact than ten things you’re churning out. Here’s some tried and tested ways to cut distractions and track progress.
Posted by Megan Parker on October 27th, 2025
The more we use AI, the more obvious it becomes. I find myself playing the AI paranoia game on LinkedIn, spotting copy-and-paste content flooding our feeds. AI proves helpful at times, and it definitely has its purpose, but we believe there’s a perfect balance between efficiency (AI) and originality (you). Especially during busy seasons like […]
Posted by Megan Parker on August 13th, 2025
Black Friday is a chance to gain more customers, hopefully for the long run. To get prepared, why not start generating SMS leads right now before the season begins?
Posted by Megan Parker on April 14th, 2025
We’re excited to share a major milestone in our journey – FireText has been acquired by Link Mobility.
Posted by Megan Parker on February 28th, 2025
FireText is proud to launch Social Value Month, offering free 1:1 virtual coffee sessions to charities, CICs, and cause-driven organisations. Our goal isn’t to sell, but to provide expert advice and support to help you communicate your mission effectively, casually over coffee.
Posted by Megan Parker on February 13th, 2025
A 2025 study by Ofcom, featuring input from FireText and our customers, reveals that consumers overwhelmingly prefer receiving SMS messages for a range of purposes. The research, part of Ofcom’s ongoing review of the Application-to-Person (A2P) SMS market, reinforces the clear benefits of SMS. It also follows FireText’s efforts to tackle rising SMS costs, including […]