If you are a marketer or business owner, you’re always trying to come up with ways to make your business visible wherever your customers are. With a ratio of four mobile devices to every computer it’s clear everyone’s going mobile – so you need to make sure you’re on their mobile device.
We’ve got five reasons why you can’t afford to ignore SMS marketing.
1. It will help you go green
We revealed last month that sending a text message has the lowest impact on our carbon footprint – in fact it’s almost a carbon free way of communicating – so if you’re looking for ways to make your business greener, SMS marketing is a big step in the right direction.
2. Its cost effective
At just 4p per message, with no monthly contract, an SMS campaign won’t cost you the earth but you could see fantastic return on investment. Real-time reporting and trackable URLs can help you ensure your money is well spent.
3. You’ll keep up with market trends
With smartphone users increasing daily, most businesses are finding ways they can make their business mobile friendly. SMS is tried, tested and has been around for over 20 years – using it to communicate with customers will ensure your business keeps up with market trends whilst using a reliable method.
4. It will save you time
Sending an SMS to all your customers with FireText takes no longer than sending a text on your own phone. So, not only will you free up some precious time, with over 90% of messages read within 3 minutes of being received you could see results in minutes.
5. Your customers love it
We already know 98% of SMS get opened, putting it heads and shoulders above any other communication method in terms of read rate. Most people send and receives text messages on a daily basis so we know your customers like, have access to and know how to use SMS.
If you still need convincing, check out some of our case studies here.