Posted by Megan Parker on February 8th, 2024
Data segmentation means to take ‘data’ (e.g. a group of people you want to contact) and split it into smaller groups based on your chosen criteria. Here, we explore ‘behaviour-based’ segmentation, and how it helps you create content that’s personalised to your customers.
Posted by Megan Parker on September 8th, 2023
There are so many different ways to approach Black Friday. To help you narrow it down, our SMS marketing experts have created this blueprint. Check out the whole thing, or skip for tips!
Posted by Megan Parker on August 24th, 2023
Black Friday is a chance to gain more customers, hopefully for the long run. To get prepared, why not start generating SMS leads right now before the big day?
Posted by Megan Parker on July 4th, 2023
SMS can be incredibly effective for your business, but there’s more to it than just sending texts. Here’s everything to look out for when you’re shopping around – from price to security.
Posted by Megan Parker on June 9th, 2023
Have you ever entered mobile numbers into Excel only for them to be converted into a strange E+ format? It can be pretty frustrating, especially when you’re working with large sets of data. Here, we explain how to prevent the old E+ conundrum from happening.
Posted by Megan Parker on June 5th, 2023
Nobody wants a no-show. Us FireText-ers have jotted down tried and tested ways to reduce no-shows. Spoiler: it includes our trusty friend, the SMS message, and some inspiring content examples.
Posted by Megan Parker on February 15th, 2023
Ever wondered what your customers doing after they’ve clicked a link in your message? Great news: You can track clicks in FireText and activity in Google Analytics 4! Follow this 4-step guide.
Posted by Megan Parker on February 13th, 2023
‘What’s the best way to generate SMS leads?’ you ask. Here’s a little list we made earlier. Encourage leads and customers to opt in with these top-tier tips and tools. The humble web form The classic web form comes in many shapes and sizes. A popular one being the website pop-up, where your website visitors […]
Posted by Megan Parker on June 24th, 2022
Use your company name in the ‘from’ field (AKA the sender ID) when texting your recipients from the FireText platform. They’ll know who you are straight away.
Posted by Megan Parker on April 4th, 2022
Follow our three-step guide to excel-lently format your phone numbers. This is super useful for when you’re uploading your contacts into FireText’s SMS platform from a CSV file.