Posted by Megan Parker on April 28th, 2026
This guide will walk you through how to format mobile phone numbers in Excel so they upload cleanly to your SMS platform. No dropped zeros, no scientific notation and no rejected rows. In short: you select the column containing your numbers, right-click and choose Format Cells, then select Number and set decimal places to 0. […]
Posted by Megan Parker on December 8th, 2025
Small businesses who see real results aren’t doing everything in their marketing. They’re doing a few simple things consistently, with purpose. Marketing doesn’t need to be flashy. We believe one focused project can have way more impact than ten things you’re churning out. Here’s some tried and tested ways to cut distractions and track progress.
Posted by Megan Parker on October 27th, 2025
The more we use AI, the more obvious it becomes. I find myself playing the AI paranoia game on LinkedIn, spotting copy-and-paste content flooding our feeds. AI proves helpful at times, and it definitely has its purpose, but we believe there’s a perfect balance between efficiency (AI) and originality (you). Especially during busy seasons like […]
Posted by Megan Parker on August 13th, 2025
Black Friday is a chance to gain more customers, hopefully for the long run. To get prepared, why not start generating SMS leads right now before the season begins?
Posted by Megan Parker on January 28th, 2025
‘What’s the best way to generate SMS leads?’ you ask. Here’s a little list we made earlier. Encourage leads and customers to opt in with these top-tier tips and tools. The humble web form The classic web form comes in many shapes and sizes. A popular one being the website pop-up, where your website visitors […]
Posted by Megan Parker on February 8th, 2024
Data segmentation means to take ‘data’ (e.g. a group of people you want to contact) and split it into smaller groups based on your chosen criteria. Here, we explore ‘behaviour-based’ segmentation, and how it helps you create content that’s personalised to your customers.
Posted by Megan Parker on September 8th, 2023
There are so many different ways to approach Black Friday. To help you narrow it down, our SMS marketing experts have created this blueprint. Check out the whole thing, or skip for tips!
Posted by Megan Parker on July 4th, 2023
SMS can be incredibly effective for your business, but there’s more to it than just sending texts. Here’s everything to look out for when you’re shopping around – from price to security.
Posted by Megan Parker on June 9th, 2023
Have you ever entered mobile numbers into Excel only for them to be converted into a strange E+ format? It can be pretty frustrating, especially when you’re working with large sets of data. Here, we explain how to prevent the old E+ conundrum from happening.
Posted by Megan Parker on June 5th, 2023
Nobody wants a no-show. Us FireText-ers have jotted down tried and tested ways to reduce no-shows. Spoiler: it includes our trusty friend, the SMS message, and some inspiring content examples.