Use your company name in the ‘from’ field (AKA the sender ID) when texting your recipients from the FireText platform. They’ll know who you are straight away.
Why send a text from your company name?
Using your company name as the ‘sender ID’ adds a level of reassurance for recipients – like receiving a text from a friend.
An SMS platform is an easy and secure way to do this. You can create and send text messages within your FireText account from your company name, so customers will recognise you immediately. After all, that familiarity – mixed with the convenience and immediacy of a relevant message – is what keeps consumers engaged.
Key things to consider when sending texts from your company name
There’s a word count
Your name in the ‘from’ field must be 3-11 alphanumeric characters long. This is because your name replaces where a number would sit.
We can get creative here. For example, if your company name is ‘Personal Computer Fixers Ltd’, you could change your sender ID to ‘PCFixers’.
It’s perfect if you don’t need replies
When sending from a name, you cannot receive replies, as there is no number for a recipient to reply to. If you did want to receive replies when sending from an SMS platform, you need to send from a reply number to do this.
Something many companies do when sending from their name is still offer an opt-out in the message. For example, we can set up a keyword opt-out on 82228 for you, or create an opt-out landing page – either of which you can include in your message.
You have to send from your own company name
Sounds a bit obvious, but it’s important: Make sure you stick to sending from your company’s name. If you’re an agency working on behalf of a client, make sure you have permission. This is a crucial anti-spam measure for us, as it means users cannot send a message if using a brand name that’s not their own.
It’s time to start texting
At FireText, we believe in supporting your SMS campaigns to help boost your business – from giving you one-to-one advice to chatting through content ideas. Sign up here to get started with the UK’s top-rated SMS platform and your account manager will be in touch!