To send an SMS from your company name, use it as the sender ID (max 11 alphanumeric characters, no replies possible) via an SMS platform like FireText. Your customers will know who you are straight away.
Why send a text from your company name?
Using your company name as the ‘sender ID’ adds a level of reassurance for recipients – like receiving a text from a friend.
An SMS platform is an easy and secure way to do this. You can create and send text messages within your FireText account from your company name, so customers will recognise you immediately. After all, that familiarity – mixed with the convenience and immediacy of a relevant message – is what keeps consumers engaged.
How many characters can a sender ID be?
Your sender ID can be 3-11 alphanumeric characters long. This is because your name replaces where a number would sit.
We can get creative here. For example, if your company name is ‘Personal Computer Fixers Ltd’, you could change your sender ID to ‘PCFixers’.
Can customers reply to a text sent from a company name?
No. When sending from a name, you cannot receive replies, as there is no number for a recipient to reply to. If you do want to receive replies when sending from an SMS platform, you need to send from a reply number to do this. To learn more about your different sender ID and call to action possibilities, head to our extensive blog about SMS sender IDs.
Something many companies do when sending from their name is offer an opt-out in the message. We can create an opt-out landing page, which you can include at the end of your message. For example:
Opt-Out? www.sto.pm/[Your Custom Opt-out]
Do I need to register my sender ID?
No, this doesn’t required registration when sending SMS from the UK. Sounds a bit obvious, but ,ake sure you stick to sending from your company’s name. If you’re an agency working on behalf of a client, make sure you have permission.
Generic vs. brand-specific IDs
When you’re selecting your sender ID, it’s important that it’s as brand-specific as possible. For example, it wouldn’t be clear to have a word like ‘INFO’ as a sender ID. In the platform, it will often flag if this is too generic as a hint, as they’re often restricted by the networks. This is a good thing, as it’s encouraging you to be as clear as possible to your recipients, in turn creating a positive experience!
It’s time to start texting
At FireText, we believe in supporting your SMS campaigns to help boost your business – from giving you one-to-one advice to chatting through content ideas. Sign up here to get started with the UK’s top-rated SMS platform and your account manager will be in touch!
