There’s great news if you’re looking to grow you email database, our exciting new integration with email marketing experts, Constant Contact, enables you to do just that with the power of a simple text message.
SMS is the most widely used mobile technology and 90% of SMS sent, are read within 15 minutes of receiving. Working hand in hand with other communication channels and marketing tools, SMS can help you to build an opt-in database.
What is a keyword?
A text keyword is simply a word associated with your business or campaign which customers can use to easily get in touch via SMS on our memorable short code number 82228.
How does it work?
You choose a relevant keyword for your campaign. This could be your business name, your product or service, or simply a word associated with what you offer. Be creative but choose something memorable to make it as simple as possible for people to text in.
Advertise your keyword on all of your marketing material, your website, social media, at events – anywhere and everywhere – instructing customers to sign up to your mailing list by texting in your keyword followed by their email address.
E.G. “text MOBILE followed by your email address to 82228 to join our SMS and email mailing list.”
Customer is automatically added to both your FireText and Constant Contact accounts meaning you can start sending them all your exciting news and updates straight to their email or SMS inbox!
TIP: Set up an auto-reply so you can confirm user has been added instantly and showcase your excellent customer service.
Why is this useful?
Sending a text message is simple and easy for the customer, meaning they are more likely to join your subscriber list.
Customers opt-in to both your SMS and email marketing lists with one text message, meaning you have captured double the data.
There are no lists to upload or data to input into your systems as the text message adds all the details to both your FireText and Constant Contact account, instantly.