Posted by Holly Barber on April 7th, 2015

Remember those data plans you didn’t pay attention to when you bought that new mobile phone? Well, here’s one reason you should have paid more attention, and another that could save you thousands of pounds.

Posted by Holly Barber on March 11th, 2015

How often do you collect input about your business from your customers? Regular customer surveys can help you improve various aspects of your company. For example, a survey can help you decide which new products might appeal to your customers the most. Or perhaps you are interested in learning about how you can improve your […]

Posted by Holly Barber on March 4th, 2015

Small businesses have never had more opportunities to stay connected with their customer base. With more than 70 percent of UK adults now walking around with a smartphone in their pocket, businesses need to have a strategy to reach customers in all the places that matter to them.

Posted by Holly Barber on February 23rd, 2015

In today’s market, your customers are highly connected online. This means that small business owners like you can’t rely on a single route to those customers, so you need a whole set of tools instead.

Posted by Holly Barber on February 2nd, 2015

The travel industry has gone mobile. In recent years, many hotels have begun exploring how they can reach new customers and attract the attention of frequent guests using SMS marketing. The approach makes sense.

Posted by Holly Barber on January 28th, 2015

We’re excited to introduce the latest member of the FireText team; 82228, our very own shortcode.

Posted by Holly Barber on January 26th, 2015

Harnessing the power of SEO for your mobile marketing campaign is a different kettle of fish from traditional desktop search strategies. Keywords are shorter in length to facilitate mobile user behavior, which generally takes a more shorthand approach to typing. Smartphones are always on the move, so location-based marketing is a key player in any […]

Posted by Holly Barber on January 13th, 2015

Bed and breakfasts are known for creating a comfortable, intimate atmosphere for their customers. B&B owners rely upon exceptional customer service as a way to stand out from the larger hotel chains. One way to improve the guest experience is to run an SMS marketing campaign. If you are interested in getting started with text […]

Posted by Holly Barber on January 8th, 2015

The mobile technology boom shows no sign of slowing down. Consumers are beginning to take constant connectivity for granted. For mobile marketers, that means gearing each campaign to web-enabled devices, even if the primary method of communication is SMS.

Posted by Holly Barber on November 26th, 2014

If you want to successfully market your business, you’ll have a whole range of tools to help you communicate with customers effectively. Using a single communication method for every broadcast can limit you and means your message might not always get through; to get the best results it’s all about making your communication channels work […]