Posted by Holly Barber in SMS Tips & Tricks on September 4th, 2015
Text message marketing can be highly lucrative, but it is easy to miss out on some of the benefits by simply misusing the channel. As with any advertising campaign, there are certain best practices by which to abide in order to get the most out of the channel. Whether you have a long-running campaign or […]
Posted by Holly Barber in SMS Tips & Tricks on September 2nd, 2015
The restaurant industry is notoriously competitive. You need to find ways to attract new customers, keep them coming back, and stand out from the competition. An SMS marketing campaign is a cost-efficient way to do all three. Whether you have an ongoing campaign or are just getting started with text messages, the following strategies can […]
Posted by Holly Barber in SMS Tips & Tricks on August 31st, 2015
You jumped on board with text message marketing for your business and saw immediate results. Everything appeared to be going in your favour. Then, you start to notice that your once high-performing program is now generating lacklustre results. If this sounds like your situation, then it may be time to make some changes to rejuvenate […]
Posted by Holly Barber in SMS Tips & Tricks on August 28th, 2015
Many companies remain reluctant to begin a text message marketing campaign, despite all the positive case studies and proof that this method of mobile communication isn’t going anywhere. Most of the hesitancy for getting started with this viable marketing strategy is due to rumours, rather than truth. The following facts can help you make a […]
Posted by Dan Parker in SMS Tips & Tricks on August 25th, 2015
Update: We now have the option for Email to SMS, an easier alternative to 2-way SMS with Zendesk. Find out more here. Our integration with Zendesk offers 2-way SMS. We’re going to show you how to set it up with FireText.
Posted by Holly Barber in SMS Tips & Tricks on August 21st, 2015
Did you know that text messaging yields eight times the response rate of email marketing? If you have not already implemented a campaign, it is not too late to get started with SMS marketing. It is an effective way to connect with your current and potential customers, and there are many different approaches you can […]
Posted by Holly Barber in SMS Tips & Tricks on August 19th, 2015
Although cost is a significant factor in choosing a texting service for your SMS marketing campaign, there are many more important considerations you should make to ensure you find the right service for your business. Before you start researching companies, spend some time thinking about the goals of your text marketing efforts. Keep your main […]
Posted by Holly Barber in SMS Tips & Tricks on August 14th, 2015
The recruitment industry is in the midst of a growing period. According to recent research from online recruitment provider Sonovate, the number of UK recruitment agencies grew by 7 percent in 2014. There are now more agencies in the UK than there have been since 1990. Although this means that the industry is strong, it […]
Posted by Holly Barber in SMS Tips & Tricks on August 12th, 2015
SMS, social media, and email marketing can be effective standalone marketing tools, but they really become powerhouses when combined. Over half of users already integrate social media and their website with email marketing, but only 8 percent have integrated SMS, according to research by Marketing Sherpa. If you are not one of these businesses, it […]
Posted by Holly Barber in SMS Tips & Tricks on August 10th, 2015
As a retail shop, it takes much more than just having the best price to beat your competition. More and more customers factor in the entire customer experience when determining where to buy items. With a text message marketing campaign, you can stand out from your competition while also providing better service to your customers. […]